last week evga had bstock 980ti VR gpus for 259.99 shipped, i paid 469 plus tax for a gaming x 1070 last year in june so this is seriously $200 cheaper. and come to find out the 980ti actually beats my 1070.
at stock 980ti firestrike: 17000+
a stock 1070 firestrike: 19000+
OC 980 ti firestrike: 21,133
OC 1070 firestrike: 20,900
i could push them both a little further but this is close to thier max on air. the 980ti has more overhead room than the 1070.
http://www.3dmark.com/3dm/19690558