I just purchased this monitor today as a little bday present to myself
First impressions: I was in love with this monitor the second I laid eyes on it at Best Buy. Then I looked at the price tag.... $300? I was a bit discouraged at that point, but luckily, a few days later they dropped it to $249.99.
The slim bezel and amazing picture quality were things I hadn't seen on many 27" monitors. They had it paired with one of Asus's gaming towers, and after running a few demos on it, I was even more in love.
Unboxing: The packaging was fairly decent. Plenty of Styrofoam to keep things from moving around, standard plastic stuck to the metal pieces, etc. The only thing I found wrong with the packaging is what came with the monitor. Of course you have the power cable, which in this included a power brick (slight con, but manageable). Then you have the I/O cables.... This is where I found a flaw. The monitor is shipped with a VGA/D-Sub cable (standard). But what I found odd was that it also came with an HDMI to DVI cable... This monitor has three inputs, one VGA, two HDMI. They should really ship it with a full HDMI cable, as I had to frantically look around the house to find one that wasn't in use. Other than that one complaint, the packaging and cables are all on par for Asus and other monitor manufacturers.
Use: After finding said HDMI cable and hooking it up to my laptop and finding a place to sit the power brick, I once again found that love that I had for it in the store. The picture quality is amazing, the anti-glare screen is very helpful (I have 2 sets of double windows,) and the size is incredible. At 1080p with a 60Hz refresh rate, this thing is a dream to game/stream on. After 3 hours of League and about an hour of Battlefield, I do not regret this purchase at all. I was also able to watch a few youtube videos upscaled to 4K without problem. Overall thoughts: I highly recommend this monitor. While it's no ROG Swift, it's still an amazing piece of kit. I actually plan on buying at least one more of these once I complete my pc build. Other than that, I would suggest going to your local Best Buy or other electronics/computer shop and check it out for yourself.
Here's a few different links to it: http://www.bestbuy.com/site/asus-27-ips-led-hd-monitor-silver/8767178.p?id=1218890757451&skuId=8767178 http://www.newegg.com/Product/Product.aspx?Item=N82E16824236309
Thanks for reading