I lean towards Nvidia myself, but I don't understand people singling out the Radeon card when it comes to more power. According tomshardware, http://www.tomshardware.com/reviews/radeon-r9-280x-r9-270x-r7-260x,3635-18.html , the 770 and the 280x are within 14 watt differential when it comes to full load benchmarks. So, maybe people should start talking realistically about what the numbers really are, and not make them up in their minds.