I am getting a new graphics card. I had chosen the EVGA GTX 770 with 2GB ram and their custom ACX cooler ( http://www.amazon.co.uk/dp/B00D3LE2MK/ ). Recently however, I discovered this: http://www.amazon.co.uk/dp/B00DZ63OUY/ . The same graphics card with a titan cooler fitted on. I know the ACX cooler one will do a better job performance wise, but I simply can't figure out which one to chose. The Titan cooler with the 'GTX GeForce' logo on the side simply looks too amazing to ignore. I know every rational human being would go with the ACX, but can anyone help me find a proper argument to go with the Titan cooler? PS: My pc stands on top of my table, so it is visible at all times! I am going with orange/black theme. Titan cooler is £50 (~ 80 $) more expensive than the ACX (respectively £240 and £250 (~ 390 $ and 470 $).
HELP UNRATIONAL THINKING NEEDED!