I cant buy everything from an online retailer unfortunitly as I live in a rural area and I planned on ordering everything loacally and picking it up so sales online I usually just ignore as I probably wont be able to tak advantage of them, but I am considering buying the intel then upgrading to an i7 when needed but the cost of the 4690k $299 is not that far off the 4770k that is $369. I forgot to mention I live in canada I dont know if that will effect prices.