Most people describe Beats as either overpriced or that they sound awful. Two things statements in that sentence, "overpriced, and "sound awful", need to be addressed. Consumers say that Beats is overpriced, but compared to what? You can't say something is overpriced unless you can compare it to something that has a better value than what you are calling overpriced. Secondly, people say that Beats sound terrible simple because the music they listen to doesn't fit the sound signature that Beats implements in their headphones. I'm not trying to defend Beats nor am I trying to rant about them what I'm trying to say is that sound is subjective and what may sound good to one person, may sound like total shit to another person. I don't personally like Beats by Dre because the music I listen to doesn't go well with the Beats sound signature and that the bass is overpowering but I have a friend who listens to a lot of bass heavy music who owns a pair of Razer Kraken headphones who would love the way Beats sound. I tell him that he would love a pair but he says he doesn't want to spend an additional 150 plus dollars on another pair of headphones which brings me to my next point. Yes Beats are not cheap but there is a big reason why. If you go around asking people about headphone brands they've heard about most people would most likely bring up Beats. There's two causes for this. One, Dr. Dre. put his name one them. Dr. Dre, as we all know is a very famous artist. Since, Dr. Dre endorsed this headphone brand, people figured oh, if he makes these headphones then they have to be good. The second cause is this, Beats spends a ton of money of packaging, and advertisement. Beats, I'd be willing to bet, costs less than 200 dollars is parts to make but many of them cost over twice as much. If you go around asking people if they have heard of brands like Audio Technica or Sennheiser most consumers would probably say no. That's because Beats spend a ton of money on marketing to get their name out there. Beats also spend a ton of money on packaging. I got a pair of Beats and returned them after a week. The unboxing experience was probably the best unboxing I had for a pair of headphones. As a result Beats owns over 64% of the headphone market. That is HUGE. Beats are also extremely well built and look "great" (looks are subjective). It seems that Beats does everything so well except the sound according to most people. In the end when you are in the market for a pair of headphones choose your price range, and what you care more about, sound or build quality and looks. That's all I have to say. In Linus Tech Tip outro fashion, like this blog if you liked, dislike it if you disliked it (wait you can't dislike posts here), leave a comment if your feelings are mixed and don't forget to subscribe (but why would you :)).