DSLR Debauchery - Huawei caught faking camera shots

[rcmaehl]

Sources:

The Verge
Android Central

 

TL;DR:

With some expert framing Huawei attempted to pass off DSLR photos as phone selfie images.

 

Media:

 

Quotes/Excerpts:
 

Quote

There’s just no substitute for a full-sized DSLR. Unfortunately, it seems that Huawei thinks so, too. ...The company’s latest commercial for its new Nova 3.. has been revealed... to be a DSLR, not the smartphone as the ad alleges. ...Halfway through the ad, a bickering couple takes a selfie together apparently to show off how Huawei’s AI and camera tech make it so that the woman doesn’t need to put on makeup. But a since-deleted Instagram picture...reveals that... the shot in question came from a DSLR, shot by a professional photographer. The Nova 3 doesn’t seem in be in the frame at all. ...The ad never outright claims that the picture was shot on a Nova 3 (although one could argue that it was heavily implied). This isn’t exactly Huawei’s first marketing mishap... caught Photoshopping away bezels on renderings for the P8,  and it was found to have posted... a P9 on its Google+ page that EXIF data revealed to have been shot on a Canon EOS 5D Mark III.

Quote

Huawei releases a ton of phones throughout the year... most recent handsets is the Nova 3. ...One of its biggest features being its powerful selfie camera and AI features that accompany it. A short 30-second ad for the Nova 3 was recently released, and in it, we see a man and women taking selfies... one of which... she's apprehensive as she doesn't have any makeup on. Nova 3's AI beauty mode comes to the rescue by digitally altering her face... Sarah Elshamy is the actress shown... she shared a photo while behind the scenes of the commercial...  the pictures used in the commercial to showcase the Nova 3's selfie camera weren't actually taken with a Nova 3, they were taken with a DSLR instead. In the now-deleted picture, we can see the male actor in front of the DSLR holding his hand out. It's a nice reminder that not everything is as it seems when it comes to these "camera samples."

 

My Thoughts:
I'm sure this isn't the first time a company has done such a thing, however, it makes me wonder how confident Huawei is with their own AI. If you're not willing to rep the product as is you should probably work on improving it.

[FrowningHippo]

I am wondering if this has anything to do with their AI. Seems more likely to me that they are simply not that confident in their image sensor. However I think this hate is overdoing it. Yes I get that people could get misguided by the way the commercial is set-up but, well frankly I think they never claim the pictures are shot with the phone.

 

And yes. Feel free to disagree with me on the basis that they are 'supposed' te represent pictures that the phone makes. To me it just feels like a big deal over nothing.

[Sauron]

23 minutes ago, mathizel said:

I think they never claim the pictures are shot with the phone.

 

And yes. Feel free to disagree with me on the basis that they are 'supposed' te represent pictures that the phone makes. To me it just feels like a big deal over nothing.

It's misleading marketing at best, and the shot was meant to show their AI at work. If it's not done with the phone, the LEAST they can do is put a big fat disclaimer in the corner.

[mynameisjuan]

Every company does this. Who the hell cares. 

[AnonymousGuy]

Chinese brand...is anyone surprised when they cheat and lie? 

[PlayStation 2]

All of the jokes I want to make would probably get me banned, so all I can really say is are we really shocked?

[Unhelpful]

2 minutes ago, Dan Castellaneta said:

All of the jokes I want to make would probably get me banned, so all I can really say is are we really shocked?

Wait, what? I need to know them now. I can't think of what bannable joke you could even make here.

[AnonymousGuy]

9 minutes ago, Dan Castellaneta said:

All of the jokes I want to make would probably get me banned, so all I can really say is are we really shocked?

It's not really racism to say it's a Chinese national sport to cut as many corners as possible without getting caught.  They don't care about quality or morality of putting out a product that won't harm its customers.  It's 100% all about maximizing profits for yourself....today.  Even if you catch them fucking up they'll just blame you for having expectations that are too high, not paying enough, not being vigilant enough in watching them, etc.

 

Their attitude honestly holds them back from sitting with major countries on the world stage.  We only care about them now because they're useful as cheap labor and industry.  The world however still views them as basically children who need to be watched with a close eye or else they will misbehave.

 

(tangent).

[PlayStation 2]

Just now, AnonymousGuy said:

It's not really racism to say it's a Chinese national sport to cut as many corners as possible without getting caught.  They don't care about quality or morality of putting out a product that won't harm its customers.  It's 100% all about maximizing profits for yourself....today.  Even if you catch them fucking up they'll just blame you for having expectations that are too high, not paying enough, not being vigilant enough in watching them, etc.

It's not that, it's just I can make tasteless jokes so edgy even I don't think they're funny.

Trust me, my humor is pretty damn tasteless. To be fair, it's also pretty damn colorblind.

[Velcade]

Hilarious.  I like that he's not even holding a phone.

[mark_cameron]

On 20/08/2018 at 6:19 PM, rcmaehl said:

Sources:

The Verge
Android Central

 

TL;DR:

With some expert framing Huawei attempted to pass off DSLR photos as phone selfie images.

 

Media:

 

Quotes/Excerpts:
 

 

My Thoughts:
I'm sure this isn't the first time a company has done such a thing, however, it makes me wonder how confident Huawei is with their own AI. If you're not willing to rep the product as is you should probably work on improving it.

Depending on country

 

That could classed as false advertising 

[DrMacintosh]

"everyone does this"

 

Erm....

 

The only caveat is that they used additional equipment like gimbals and used some editing software. But it was still the iPhones camera. 

[mr moose]

Many US and European companies have misrepresented their products before many times.  As soon as a Chinese company does it some of you claim it is because they are Chinese.  . 

[S w a t s o n]

Apple just prefers to lie about other things like known hardware defects : ^ )

[captain_to_fire]

On 8/21/2018 at 1:19 AM, rcmaehl said:

I'm sure this isn't the first time a company has done such a thing

It’s not the first time. Nokia did it in 2012. 

https://www.cnet.com/news/nokia-forced-to-apologise-for-fake-lumia-920-camera-video/ 

[S w a t s o n]

8 minutes ago, OrbitalBuzzsaw said:

@DrMacintosh

Don't forget the valuation of their properties too lulululuul

[Tog Driver]

He's not even holding a phone, that's hilarious. . .

[Spotty]

Quote

Low and behold, the pictures used in the commercial to showcase the Nova 3's selfie camera weren't actually taken with a Nova 3 — they were taken with a DSLR instead.

I'm not even surprised. It's advertising. It's all fake. Who cares?
They weren't making claims that it was shot with their camera, they're just trying to sell the lifestyle associated with being able to take quality looking photos with your phone camera.

Next people will be complaining that cereal ads don't even use real milk.
 

Spoiler

Spoiler alert: It's glue

Spoiler

 

[Guest]

12 hours ago, AnonymousGuy said:

It's not really racism to say it's a Chinese national sport to cut as many corners as possible without getting caught.  They don't care about quality or morality of putting out a product that won't harm its customers.  It's 100% all about maximizing profits for yourself....today.  Even if you catch them fucking up they'll just blame you for having expectations that are too high, not paying enough, not being vigilant enough in watching them, etc.

 

Their attitude honestly holds them back from sitting with major countries on the world stage.  We only care about them now because they're useful as cheap labor and industry.  The world however still views them as basically children who need to be watched with a close eye or else they will misbehave.

 

(tangent).

China is arguably the third most powerful nation on earth. Definitely one of the worlds strongest economies and a technological stronghold. I don't think anyone views them as children. I certainly feel that way about quite a few people in the United States however. 

[AnonymousGuy]

24 minutes ago, Spotty said:

I'm not even surprised. It's advertising. It's all fake. Who cares?
They weren't making claims that it was shot with their camera, they're just trying to sell the lifestyle associated with being able to take quality looking photos with your phone camera.

Next people will be complaining that cereal ads don't even use real milk.
 

There's a difference between presenting an "ideal form" of a product to presenting something that you could never achieve with the product.  That's "truth in advertising" so unless they can show that their front facing camera takes DSLR quality photos (it can't...full stop),  they would need an * somewhere saying "photo not taken with phone camera".

 

And this ends up bolstering the fuck out of the "Shot with iPhone" campaign, where it *was* shot with an iPhone under the best conditions possible (rig, lighting, post processing, pro audio, etc)

[Senzelian]

16 hours ago, AnonymousGuy said:

Chinese brand...is anyone surprised when they cheat and lie? 

As if companies from other countries wouldn't do that. 

[D13H4RD]

Before anyone says it, there's a fine difference between using a dedicated camera to take a photo to illustrate what you could do with that phone versus using the phone itself (and sometimes additional equipment used and editing) to show what that camera can do. 

 

All they had to do? A little disclaimer. 

 

And also following the damn train 

[IhazHedont]

4 hours ago, Spotty said:

I'm not even surprised. It's advertising. It's all fake. Who cares?
They weren't making claims that it was shot with their camera, they're just trying to sell the lifestyle associated with being able to take quality looking photos with your phone camera.

Next people will be complaining that cereal ads don't even use real milk.
 

  Reveal hidden contents

Spoiler alert: It's glue

  Reveal hidden contents

 

Advertising is not about insidiously lying to potential customers.

 

It is about putting anything you want to sell under its best spotlight, hence taking an actual picture with a phone and then using any kind of software to enhance the picture is fine to me, because this is something you can reproduce yourself.

 

But taking a picture with a professional camera and then claim that this picture was taken with the phone ? Sorry, but it's not how it is suppose to work.

 

You want to buy a guitar amplifier, you listen to samples on the manufacturer website (samples which, of course, have been mixed and recorded in the best condition in a normal advertising situation), but in the end you realize the samples were recorded with a total different amp ?

 

It is really not a way to do things.

[TacoSenpai]

16 hours ago, mr moose said:

Many US and European companies have misrepresented their products before many times.  As soon as a Chinese company does it some of you claim it is because they are Chinese.  . 

I agree with you that all companies can and have misrepresented products in the past but the Chinese market is also one of the most notorious for bootlegs/cutting corners on production and such.  Which I think has less to them being Chinese and more just the business practices and strategies they've adopted.

 

Spoiler

 

 

Not saying all stuff out of China is like that but they've certainly built a reputation for that sort of thing.

 

[The Benjamins]

16 hours ago, DrMacintosh said:

If even one company out of dozens doesn't lie about their cameras, then that means by definition, that not everyone does. 

 

16 hours ago, OrbitalBuzzsaw said:

Again, you're pointing out one company of dozens

I dont feel like finding them but other companies have done ADs and campaigns with videos shot on phones. (I think HTC and Nokia)