Scrapyard Wars 7 Pt. 2 - NO INTERNET

[samcool55]

On 28-7-2018 at 9:37 PM, ElaTheDeveloper said:

If there's one thing I've picked up from this sub, its "WHO IS THE SWITCH GIRL" and product placement.

 

However, as a little heads up, as far as I know, under UK advertising regulations, if they were a UK company that would not be ok if it was product placement, as it would need to be clearly marked in the start of the episode with a little P sign or something.

 

Then again, i'm just a girl online, what do I know? ¯\_(ツ)_/¯

That's not a UK thing btw, it's a EU thing.

UK (for now), Belgium, Germany, France, etc. all of them have this law. The marking can be slightly different (in the netherlands for example the icon is usually a bit bigger compared to Belgium) but the marking is still required.

 

Also i don't know about non-eu countries and even tho the EU isn't a majority of the viewing audience, it's a MUCH bigger piece than the UK.

I can't speak the language of a lawyer but tbh it's not that difficult to undestand...

http://ec.europa.eu/archives/information_society/avpolicy/reg/tvwf/advertising/product/index_en.htm

TL:DR product placement needs to be made clear at the beginning of the episode, at the end and after every commercial break.

But then again, it's a EU thing and neither youtube or LMG is part of that so it's probably not a big deal. But i guess they can at least keep this in mind for next time...

[Master Delta Chief]

I have to say, personally it felt weird seeing her multiple times on screen when Linus appears rather than being it annoying. I checked some of the comments on why she was there until people said something about product placement. Her appearance seem'd more noticeable then any other kind of advertisement I have seen in videos or movies. In a way, it is kinda funny and I think now with all this attention (even though it's kinda 'negative'), she has become sort of a meme as Linus said in his response. Maybe things could've been done differently, say let them use their phones with a Dbrand skin as advertisement since they aren't allowed to use the internet anyways.

[JoostinOnline]

13 hours ago, Licorish said:

Jesus man, this is a painful cop out...

Please explain

[asus killer]

1 hour ago, VegetableStu said:

Her leaning against a vending machine while Colton (or anyone) tries to buy a drink but she would just keep switching it up like an animated statue

this would be funnier with Dennis

[asus killer]

8 minutes ago, VegetableStu said:

as the vending machine?

dressed as a selling machine with all the instructions in Taiwanese and selling weird stuff like Asparagus juice, Duck Tongue or Chicken Hearts on a Stick 

 

PS: this are real things btw

https://theasianlife.com/asiablog/10-foods-taiwan-1125.html

[asus killer]

1 minute ago, VegetableStu said:

... would this joke a bit too niche to the wider audience? ,_,

maybe, but still better then the creepy Chinese girl version 

[Egg-Roll]

4 hours ago, asus killer said:

maybe, but still better then the creepy Chinese girl version 

I don't think she's Chinese, I think she's likely from Korea.

[Nostremitus]

On 7/30/2018 at 3:45 PM, Zeitec said:

I mean it's not free on Floatplane. It was just a bit distracting to have someone following them around playing on a switch wherever they went. I get that they need a sponsor, and it's hard to integrate their usual DBrand sponsorship into a competition where they can't really use computers, but maybe this wasn't the way to do it. 

I thought it was a great way to do it and hope they keep doing it. I'll be looking for her or someone like her in future videos now 

[AlTech]

On 31/07/2018 at 7:00 AM, _Grid21 said:

Why is stuff like this a big deal? TV companies do this all the time, but when someone like Linus does it, you all freak out. Frankly, it's really none of your business how @LinusTech Decides to do any advertising.

 

Actually yes it is.

 

In the USA and Canada it is perfectly legal to do product placements or sponsored content with minimal disclosures. In the EU and UK, product placements are very rare on TV and online video because of regulations. Sponsorships are vastly more common and must be adequately disclosed according to regulations.

On 31/07/2018 at 7:00 AM, _Grid21 said:

If that's the marketing plan they went with, you all should acknowledge that's what they decided to do and move on and stop wasting Linus' time in stupid marketing drama.

 

The issue was that Linus did not properly disclose the product placement and affiliation of the girl using the Switch in the video. In the USA and Canada, this type of product placement does not require disclosure. In the EU and UK, this absolutely warrants disclosure and if LMG was UK or EU based they would get in deep legal trouble over this issue.

 

EU and UK consumers are trained to know that content is sponsored or that there is product placement because of disclosures both verbally and text and also markings showing it on screen.  American and Canadian consumers are not.

[arnavvr]

Can't you use offline Google Maps? That should be allowed.

[DasHHat]

Sorry to necro, wanted to throw my 2 cents in (not Jay's :P) 

 

I'm on float plane, watched ltt avidly for years.

I was watching with my girlfriend who is just mildly interested, and we were both just confused and put off by the girl. More so actually that she seemed to be either being ignored... Or that she was really crap on camera and was hiding and following you around! 

 

I'm in the UK. Couldn't give two shits how you advertise. Now that I'm in on the joke, I get where it was coming from. 

 

"swing and a miss" is perfect. Definitely an interesting way of including tech in a tech-less showdown.

 

The ad-hoc format couldn't do it, but it would have worked as a stationary Easter egg I think. Working on a laptop in the background, on her phone at the bus stop. More prep though, which isn't on the run and gun spirit of scrapyard wars! 

[pbm]

We thought it was original and creative. Loved it!