AMD Preps Radeon R9 260 and Radeon R9 255 to Woo Pre-built Buyers?

[Youbetternot]

AMD is prepping a radeon R9 260 and R9 255. It seems like the GPUs are low-end so probably aimed for pre-builds. The two GPUS are similar to the prixes of the R9 270 at $180. let's see if this will help pre-build PCs a bit.

AMD is rolling out two new Radeon SKUs to bolster its lineup below the $179.99 price-point held by the Radeon R9 270. The names of these SKUs might confuse the heck out of you, the TechPowerUp reader, and our hearts go out to the target buyers of these products, but bear with us - Radeon R9 255 and Radeon R9 260. Not to be confused with similar-sounding Radeon R7 250 and Radeon R7 260, the two SKUs are positioned in the Radeon R9 series, and could offer either higher performance levels than what the R7 260X manages, or it could also be a sly marketing move by AMD to make the lower-mainstream part of its lineup look more appealing to buyers of pre-built mainstream desktops that are "gaming ready."

There are two pieces of evidence to support the existence of the two. First, AMD updated its website to show R9 255 and R9 260 in the Radeon R9 section of its OEM products page. Second, on close inspection of the driver information (.inf) file of Catalyst 13.12 WHQL, we sniffed out three curious looking device IDs, which point at products going by those names. Selling an SKU named "Radeon R9 260" could work well for AMD's "Never Settle for anything less than AMD Radeon R9 Series graphics" marketing campaign.

source: http://www.techpowerup.com/196113/amd-preps-radeon-r9-260-and-radeon-r9-255-to-woo-pre-built-buyers.html

 

[DudeWazap]

Weak sauce.

[Panda of the Shadow]

a 200$ gpu isn't for a pre-build... at least in my opinion.

[mgsstar]

This is not bad as long it still provides decent performance without getting too hot. Waiting to see how this cards will perform.

[Emperor_Piehead]

There is a bit of gap performance wise between the R9-260X and lower end cards so maybe these are to fill that gap

[Mooshi]

Instead of pumping out a more refined chip, they push out weak trash left over..yeah, no.

[Emperor_Piehead]

Instead of pumping out a more refined chip, they push out weak trash left over..yeah, no.

They're probably waiting on tsmc to refine the 20nm node more before making new chips

[TheRuke]

What is this trash?

[brownninja97]

This is mess up the market even more then before 

[ManOfDisguise]

Yep...no one cares AMD!

[colonel_mortis]

R9 255?! So having messed up their naming scheme completely by adding in X and the completely irrelevant R9, they also have a choice between it ending in 5 or 0. Then we'll see GHz editions. Come on AMD, just make your names easy to follow.

These are interesting, and probably not too bad on the price/performance chart (it's an S shape and these are probably towards the middle of the steepest (best) bit).

[Naimdor]

"Radeon R9 255 and Radeon R9 260, Not to be confused with similar-sounding Radeon R7 250 and Radeon R7 260, the two SKUs are positioned in the Radeon R9 series, and could offer either higher performance levels than what the R7 260X manages, or it could also be a sly marketing move by AMD to make the lower-mainstream part of its lineup look more appealing to buyers of pre-built mainstream desktops that are "gaming ready.""

 

 

 

Source: http://www.techpowerup.com/196113/amd-preps-radeon-r9-260-and-radeon-r9-255-to-woo-pre-built-buyers.html

Amd : http://www.amd.com/us/products/desktop/graphics/oem-solutions/Pages/amd-radeon-hd-r9-series.aspx#4

 

(the 260 is with true audio feature)

 

Do we rally need more cards from amd? It looks like they have a card for everyone...

 

 

Sorry if allready posted, couldn't fint any thread

[Kuzma]

A card for everyone is their aim, to cover the entire market.

[Kilerbomb]

Sounds similar to the naming scheme of the mobile cards. But these are supposed to be full desktop graphics cards? Hmm.

[SSOB]

Only for OEM's so idc.

[Mooshi]

So we have the glorious R9 280X's, 290's and 290X's..then we have these dog turds. This news is not exciting. 

[Andi]

They are just OEM versions to screw with people

[Blue fellow]

I don't like this naming scheme 

[Common_Courtesy]

Amd what were you thinking with the R9 naming scheme, it horrible damn it. 

 

Anyway sorry to break it to you but this has already been posted. http://linustechtips.com/main/topic/92707-amd-preps-radeon-r9-260-and-radeon-r9-255-to-woo-pre-built-buyers/

[chicksoup]

stupid naming scheme.....I mean there are so many other to choose from and if you don't understand it you always get confused

[Grave]

Kind of dumb, seeing as the R9 260X should be taking up either slot in the world of GPUs. It's also at a pretty terrible price.. These are worse than the R7 240, now that I think of it..

[Kamina]

Pleb cards.

[miyabwah]

I thought it was R7 260X? Oh my god, AMD needs to make up their mind. But I guess more cards = More money.