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The 4080 is the worst price hike in Nvidia 80 series history

YoungBlade
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Looking back at the last decade, it looks like Nvidia kept card prices for the 80 series in a reasonable place, with the notable exception of the GTX 780 and arguably the RTX 2080. Those cards were priced 22% and 19% too high, relative to inflation vs the $500 GTX 480. Those were the worst prices in the history of 80 series cards until now. When it comes to their performance vs the previous generation, these entries are also pretty bad. It's no wonder that after the GTX 780, Nvidia had to backpedal on the price, and that after the RTX 2080, they couldn't bump the price again after doing so for multiple generations in a row.

 

However, the 4080 is way, way worse than those two. It is 74% higher than what you would expect from a price increase due to inflation alone. While there are plenty of valid reasons for a price increase beyond inflation, I don't think that the price is justifiable, and I think that it needs to flop like the RTX 2080 did in order to force a price correction. If it is a successful generation, I don't think we'll see prices stay at $1200 for the 5080 - I think we'll see another price hike.

 

The performance numbers in this table are based on the TechPowerUp Relative Performance chart, except for the 4080 16GB, which is based on Nvidia's numbers for FPS in Overwatch. We'll get real numbers next week. Inflation estimates are from usinflationcalculator.com. So take all of this with a grain of salt, especially the 4080 estimate, but unless these numbers are not even in the right ballpark, the 4080 pricing looks, quite frankly, catastrophic.

Card Name Release Year Perf vs 480 Perf vs Last Gen MSRP Inflation on $500
           
GTX 480 2010 1 N/A $500 $500
GTX 580 2010 1.24 24% $500 $500
GTX 680 2012 1.52 23% $500 $526
GTX 780 2013 1.88 24% $650 $534
GTX 980 2014 2.61 39% $550 $543
GTX 1080 2016 3.95 51% $600 $550
RTX 2080 2019 5.47 39% $700 $586
RTX 3080 2020 8.93 63% $700 $593
RTX 4080 2022 13 (estimated) 50% (estimated) $1,200

$689

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Yeah, we know. Hopefully RDNA3 is competitive and it forces Nvidia to cut prices.

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10 minutes ago, YoungBlade said:

Looking back at the last decade, it looks like Nvidia kept card prices for the 80 series in a reasonable place, with the notable exception of the GTX 780 and arguably the RTX 2080. Those cards were priced 22% and 19% too high, relative to inflation vs the $500 GTX 480. Those were the worst prices in the history of 80 series cards until now. When it comes to their performance vs the previous generation, these entries are also pretty bad. It's no wonder that after the GTX 780, Nvidia had to backpedal on the price, and that after the RTX 2080, they couldn't bump the price again after doing so for multiple generations in a row.

 

However, the 4080 is way, way worse than those two. It is 74% higher than what you would expect from a price increase due to inflation alone. While there are plenty of valid reasons for a price increase beyond inflation, I don't think that the price is justifiable, and I think that it needs to flop like the RTX 2080 did in order to force a price correction. If it is a successful generation, I don't think we'll see prices stay at $1200 for the 5080 - I think we'll see another price hike.

 

The performance numbers in this table are based on the TechPowerUp Relative Performance chart, except for the 4080 16GB, which is based on Nvidia's numbers for FPS in Overwatch. We'll get real numbers next week. Inflation estimates are from usinflationcalculator.com. So take all of this with a grain of salt, especially the 4080 estimate, but unless these numbers are not even in the right ballpark, the 4080 pricing looks, quite frankly, catastrophic.

Card Name Release Year Perf vs 480 Perf vs Last Gen MSRP Inflation on $500
           
GTX 480 2010 1 N/A $500 $500
GTX 580 2010 1.24 24% $500 $500
GTX 680 2012 1.52 23% $500 $526
GTX 780 2013 1.88 24% $650 $534
GTX 980 2014 2.61 39% $550 $543
GTX 1080 2016 3.95 51% $600 $550
RTX 2080 2019 5.47 39% $700 $586
RTX 3080 2020 8.93 63% $700 $593
RTX 4080 2022 13 (estimated) 50% (estimated) $1,200

$689

It's even worse that that tbh. The 4080 16gb is SOOOOOOO cut down from a 4090 it's more like a 4070

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4 minutes ago, ZetZet said:

Yeah, we know. Hopefully RDNA3 is competitive and it forces Nvidia to cut prices.

Or so you could, you know, buy an AMD card.

Your "PC master race" thing is cringe. 

 

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1 minute ago, Middcore said:

Or so you could, you know, buy an AMD card.

That's a possibility, but another possibility is that they join Nvidia in the price hikes. 

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1 minute ago, ZetZet said:

That's a possibility, but another possibility is that they join Nvidia in the price hikes. 

My point is that there seems to be this mentality where people only want AMD to be "competitive" to make Nvidia cards more affordable. But the thing is if Nvidia knows people will never actually consider buying AMD's cards regardless of how good they are then Nvidia will never feel any actual pressure to lower their prices.

Your "PC master race" thing is cringe. 

 

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9 minutes ago, ZetZet said:

That's a possibility, but another possibility is that they join Nvidia in the price hikes. 

I don't think they can. There's just not enough people buying $1000 gpus for that to happen. I think the 7900xt will be like $1200-1300, but the 7800xt might be reasonable if I had to guess. And by reasonable, I mean like $749-799

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I do not trust the performance numbers from Nvidia at all, we have barely any non-raytracing and non-dlss numbers. I expect the performance gain to be <25% compared to last gen.

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1 minute ago, CHICKSLAYA said:

I don't think they can. There's just not enough people buying $1000 gpus for that to happen. I think the 7900xt will be like $1200-1300, but the 7800xt might be reasonable if I had to guess. And by reasonable, I mean like $749-799

That's why we buy the 6900XT for $629  and enjoy life.

 

@Middcore has it right.  You all want to bitch and then you'll still buy Nvidia.  Be less lemming.

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8 minutes ago, Middcore said:

My point is that there seems to be this mentality where people only want AMD to be "competitive" to make Nvidia cards more affordable. But the thing is if Nvidia knows people will never actually consider buying AMD's cards regardless of how good they are then Nvidia will never feel any actual pressure to lower their prices.

I think that if with 7xxx series AMD if they can get it down to where they do better with streaming and encoding that will do a lot for them.

The amount of people that spend the extra money on Nvidia for less performance because they "might stream one day so they may as well buy the parts for it now" is almost depressing.

I'm not actually trying to be as grumpy as it seems.

I will find your mentions of Ikea or Gnome and I will /s post. 

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1 minute ago, Coolmaster said:

I do not trust the performance numbers from Nvidia at all, we have barely any non-raytracing and non-dlss numbers. I expect the performance gain to be <25% compared to last gen.

That's just not true. At least with the 4090. There's a chance the 4090 is like 100% faster raster than 3090. The absolute minimum is 60% though. It's a beast. It's the "4080"s that Nvidia Cucked us on. The 4080 12gb is not even going to be faster than a 3090ti.

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I have a hard time making sense of these comparisons that latch on to the name of the cards and only compare them to others in the same "series" as if it matters. I think it should be compared to the similar card in performance jump and the price. 

 

In a vacuum, if there is a card in the new lineup that matches what you're used to paying that gives you the same performance jump gen to gen that you're used to, what does it matter what its called? 

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Just now, IkeaGnome said:

I think that if with 7xxx series AMD if they can get it down to where they do better with streaming and encoding that will do a lot for them.

The amount of people that spend the extra money on Nvidia for less performance because they "might stream one day so they may as well buy the parts for it now" is almost depressing.

 

AMD has already made great strides in this regard. The Nvidia advantage now is quite marginal.

 

But yes, Nvidia has successfully snowed people into buying based on fringe features the overwhelming majority will never use. 

Your "PC master race" thing is cringe. 

 

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haha I see you've omitted the RTX 4080 12GB*

Before you reply to my post, REFRESH. 99.99% chance I edited my post. 

 

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wow 13x the performance for about 2x the price comparing 4080 to 480

what a deal

-sigh- feeling like I'm being too negative lately

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6 minutes ago, Middcore said:

 

AMD has already made great strides in this regard. The Nvidia advantage now is quite marginal.

 

But yes, Nvidia has successfully snowed people into buying based on fringe features the overwhelming majority will never use. 

Are you counting DLSS and RT as "majority will never use"?

 

The problem with comparing pricing on inflation alone is its not factoring in other costs such the difference in R&D, the need for more support components, more cooling, the component shortage causing things to cost well above inflation.

I'm not sure the price is justified even with those things, but there is also the volativity of the market and needing to make back losses on having too much 30x0 stock lying around to also factor in.

At the end of the day they HAVE to keep the share holders happy if they want to still have a business tomorrow, which is part of the problem.

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1 minute ago, GuiltySpark_ said:

I have a hard time making sense of these comparisons that latch on to the name of the cards and only compare them to others in the same "series" as if it matters. I think it should be compared to the similar card in performance jump and the price. 

 

In a vacuum, if there is a card in the new lineup that matches what you're used to paying that gives you the same performance jump gen to gen that you're used to, what does it matter what its called? 

It matters because it shows Nvidia's intentions. Nvidia wants to play the name game - that's why there are two 4080s, so they can claim that the 4080 only increased in price by $200.

 

So, since Nvidia wants to play the name game, let's play the name game: the 4080 sucks in terms of price/performance when you compare it to previous jumps. The GTX 1080 and RTX 3080 were amazing cards MSRP to MSRP vs the previous generations when you consider the performance increase. The 4080 will not be.

 

Any way you slice it, the 4080 is not going to be a good card gen-on-gen in terms of price/performance for consumers.

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4 minutes ago, Alex Atkin UK said:

Are you counting DLSS and RT as "majority will never use"?

 

Since the number of games where those features can be utilized has remained miniscule, yes. 

Your "PC master race" thing is cringe. 

 

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35 minutes ago, YoungBlade said:

However, the 4080 is way, way worse than those two. It is 74% higher than what you would expect from a price increase due to inflation alone. While there are plenty of valid reasons for a price increase beyond inflation, I don't think that the price is justifiable, and I think that it needs to flop like the RTX 2080 did in order to force a price correction. If it is a successful generation, I don't think we'll see prices stay at $1200 for the 5080 - I think we'll see another price hike.

That is the reason to skip generations due to incremental performance increases. Consumers should be doing research in their purchasing decisions to decide whether or not to upgrade now for the price they're asking or consider waiting till the next generation comes out...possibly three generations. 

 

The jump in performance from Turing to Ampere was amazing and to think you can start to finally achieve i.e. higher resolutions, turning the graphical settings up higher too; is something that comes with the price tag and can be justifiable for the cost.

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11 minutes ago, CHICKSLAYA said:

That's just not true. At least with the 4090. There's a chance the 4090 is like 100% faster raster than 3090. The absolute minimum is 60% though. It's a beast. It's the "4080"s that Nvidia Cucked us on. The 4080 12gb is not even going to be faster than a 3090ti.

Faster raster?  While being faster in one area, overall performance is where we care.  

 

Also, the 4080 shouldn't beat the 3090Ti.  The 2080 didn't beat the 1080Ti.  Did the 3080 beat the 2080Ti?  It might have, I don't know. The point is that USUALLY the next gen card is a +1, not a +2.

 

Step process maximizes sales and revenue.  Not sure if you understand economics of a billion dollar business but I'm fairly sure Nvidia does.  They also understand marketing and consumer mentality.

 

For all your bitching, Nvidia is WINNING the game.  They're not just playing well, they are infact KILLING IT.  Stop being part of the problem and vote with your brain and wallet.

 

Edit:  Not being a dick, just throwing out the necessary vote with your wallet slogan.  It actually works, but I understand that having the "best" is a human psychological problem as well.

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3 minutes ago, Middcore said:

 

Since the number of games where those features can be utilized has remained miniscule, yes. 

I've had Ray Tracing for 2 years and I've used it on two games. I have played those same games without it and I really don't think they have much value.

 

DLSS can, but then again all vendors have some form of upscaling. 

Before you reply to my post, REFRESH. 99.99% chance I edited my post. 

 

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TV Gamer 2 - Resurrected: i7-8700 // Cryorig H7 Quad Lumi // ASRock Z370 Extreme 4 // 16GB (2x8) Team Group T Force Vulcan 3200 CL16 // Power Color Fighter Radeon RX 6600 // NZXT S340 White // Deep Cool RF120x3 // EVGA 550 GA // 1TB SAMSUNG 860 EVO // Display: 55" LG 4K TV // Wireless keyboard/touchpad // Xbox One Controllers

 

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6 minutes ago, Moonzy said:

wow 13x the performance for about 2x the price comparing 4080 to 480

what a deal

 

Based on this logic it will be totally cool if Nvidia charges $10,000 for a card in a couple of generations.

 

Do people have 13x the purchasing power they did at the time of the 480? No. Does it cost Nvidia 13x as much to make the 4080 as it cost them to make the 480? Also no (if it did then it wouldn't really be much of an advancement). 

 

At this rate PC gaming will price itself out of existence. 

Your "PC master race" thing is cringe. 

 

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3 minutes ago, Dedayog said:

Faster raster?  While being faster in one area, overall performance is where we care.  

 

Also, the 4080 shouldn't beat the 3090Ti.  The 2080 didn't beat the 1080Ti.  Did the 3080 beat the 2080Ti?  It might have, I don't know. The point is that USUALLY the next gen card is a +1, not a +2.

 

Step process maximizes sales and revenue.  Not sure if you understand economics of a billion dollar business but I'm fairly sure Nvidia does.  They also understand marketing and consumer mentality.

 

For all your bitching, Nvidia is WINNING the game.  They're not just playing well, they are infact KILLING IT.  Stop being part of the problem and vote with your brain and wallet.

 

Edit:  Not being a dick, just throwing out the necessary vote with your wallet slogan.  It actually works, but I understand that having the "best" is a human psychological problem as well.

The 3080 absolutely obliterated the 2080ti. Coming in at $699 compared to $1199.

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1 minute ago, Middcore said:

 

Based on this logic it will be totally cool if Nvidia charges $10,000 for a card in a couple of generations.

 

Do people have 13x the purchasing power they did at the time of the 480? No. Does it cost Nvidia 13x as much to make the 4080 as it cost them to make the 480? Also no (if it did then it wouldn't really be much of an advancement). 

 

At this rate PC gaming will price itself out of existence. 

They're just copying Apple. Release the new phone, doesn't matter how expensive it is or how well it performs, people will buy it because Apple.


The existence of the 6900XT/6950XT at nearly half the price (and yet mostly stronger performance) but people still buying 3090 ti's kind of proves this theory. 

 

 

Before you reply to my post, REFRESH. 99.99% chance I edited my post. 

 

My System: i7-13700KF // Corsair iCUE H150i Elite Capellix // MSI MPG Z690 Edge Wifi // 32GB DDR5 G. SKILL RIPJAWS S5 6000 CL32 // ASUS RTX 3080 TUF OC // Corsair 5000D Airflow // Corsair SP120 RGB Pro x7 // Seasonic Focus Plus Gold 850w //1TB ADATA XPG SX8200 Pro/1TB Teamgroup MP33/2TB Seagate 7200RPM Hard Drive // Displays: LG Ultragear 32GP83B/Lenovo L24Q-30/Lenovo L24Q-30 // Royal Kludge RK100 // Logitech G502 Hero SE // Corsair Void Pro RGB

 

Wife's System: i9-9900K // Cryorig H7 Quad Lumi // Gigabyte Z390M Gaming // 32GB (4x8) Corsair Vengeance LED DDR4 3200 // ASUS KO RTX 3070 // Cooler Master Master Box NR400 ODD // Seasonic Focus Plus Gold 850w // 1TB ADATA XPG SX8200 Pro/1TB SAMSUNG 860 EVO/4TB Western Digital HDD // Displays: LG Ultragear 27GL83A-B/AOC AGON AG241QX/ASUS VG248QE // Glorious GMMK TKL // Logitech G502 Hero // Corsair Void Pro RGB // LG BDRW // NexStar 5.25" USB 3 Enclosure

 

TV Gamer: i7-8700K 5.0ghz All-core delidded @1.375v // Deepcool Gamerstorm Assassin III // Gigabyte Aorus Z370 Gaming 5 // 32GB (4x8) Corsair Vengeance LPX DDR4 3200 // XFX 5700XT RAW II // Corsair 275R Airflow // Corsair 650M Vengeance 650w // Intel 660P 1TB NVME M.2 SSD/4TB Western Digital Blue // Display: 50" Westinghouse 1080p // Rii Wireless Mini Keyboard w/Touchpad/Xbox One Controllers

 

TV Gamer 2 - Resurrected: i7-8700 // Cryorig H7 Quad Lumi // ASRock Z370 Extreme 4 // 16GB (2x8) Team Group T Force Vulcan 3200 CL16 // Power Color Fighter Radeon RX 6600 // NZXT S340 White // Deep Cool RF120x3 // EVGA 550 GA // 1TB SAMSUNG 860 EVO // Display: 55" LG 4K TV // Wireless keyboard/touchpad // Xbox One Controllers

 

Son's System: i9-10900KF 5.1-5.3ghz // Deep Cool AK620 // Gigabyte Z590 Aorus Elite AX // 32GB (4x8) Crucial Ballistix 4000 CL18 // EVGA XC RTX 3060 // Corsair 275R Airflow // EVGA Supernova G5 650W Gold // 525GB Crucial MX300/1TB WD SN550 // Display: ACER Nitro VG240Y PBiip / Dell P2417H // Corsair K68 Mechanical Keyboard // Logitech G203

 

Daughter's System: i5-11400F // ID COOLING SE-224-XT Black // MSI B560M-A PRO // 16GB (2x8) ADATA XPG DDR4 3200  // Zotac GTX 1060 3GB // Corsair 200T iCUE // Corsair CX550 // 480GB PNY CS1311 SSD/2TB Seagate HDD // Display: ASUS VG245H // Corsair K60 Pro SE // Logitech G203

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