If you can't beat em, join em. A retailer in Europe list 3060s for almost 2x the MSRP

[Master Disaster]

While Nvidia apparently have rules in place to prevent this kind of thing from happening they've not exactly been enforcing these rules onto retailers.

Quote

Retailers offering GeForce RTX 30 graphics cards have now significantly increased pricing on the upcoming model, which will be launched on February 25th. According to NVIDIA internal embargo guidelines, the manufacturer expects the initial batch of new SKUs to be sold at MSRP. This usually means that retailers who take preorders are expected to fulfill them in a matter of days, sometimes weeks, but ensuring that the price that was listed at launch has not changed.

 

Unfortunately, we have regularly seen retailers canceling preorders, only to force customers to reorder the same card at a significantly higher price. So far NVIDIA has done absolutely nothing to prevent this from happening, but technically there is not much it can do, except severely limit the supply to said store or distributor in the future.

So now we have EU Retailer ProShop listing 3060s for 499 Euros whiles Nvidias suggested price is 329 Euros. Thats 52% above MSRP and it gets even worse in Poland where ProShop are asking a staggering 75% above MSRP.

Quote

Meanwhile, European retailer ProShop, which operates in a number of European countries, is already listing the cards at increased prices, before anyone even had a chance to order one at MSRP. Proshop now offers GeForce RTX 3060 at 499 EUR or 2799 PLN minimum. Official MSRP in Europe is 329 EUR or 1599 PLN. That’s a 52% and 75% increase over NVIDIA MSRP.

Source - https://videocardz.com/newz/retailers-already-increasing-pricing-on-geforce-rtx-3060-before-it-is-even-released

 

I'm very torn on this one. Normally I'd be saying they can sell them for whatever price they want and the customers will either buy them or not, that's a free economy. In this case though they know they'll sell them at that price because right now you have more chance of finding a unicorn that shits golds bars than you do of getting a GPU. Its very exploitative and I really hope Nvidia steps in on this one.

[minibois]

Is this news? This has been going on for months, with the 3080, 3090, 3070 and 3060 Ti.

2 minutes ago, Master Disaster said:

we have EU Retailer ProShop listing 3060s for 499 Euros whiles Nvidias suggested price is 329 Euros.

Nvidia's suggested price is a suggested price on the Founders Edition, not all the ASUS, MSI, etc. AIB variants.

Stores adjust their pricing based on supply/demand and the pricing at their suppliers, suppliers do the same, etc.

 

Nvidia can't force these stores to sell at a loss, unless they're willing to subsidize the stores/suppliers and Nvidia just doesn't have the stock to be able to sell these cards for these prices.

 

It's a very unfortunate situation, but with the current state of the GPU market also not unexpected.

[WereCat]

ummm, this is not news and this has been happening since launch

[Helpful Tech Witch]

75% more =\= over 2x but ok.

[8tg]

Just buy the cool Chinese cards at that point, they’re always around that price to export anyway, might as well get something unique.

[EL02]

More like: "Retailer maximizing their profits, because that's what businesses do. A retailer in Europe list 3060s for over 2x the MSRP"

[jagdtigger]

3 minutes ago, EL02 said:

More like: "Retailer maximizing their profits, because that's what businesses do. A retailer in Europe list 3060s for over 2x the MSRP"

Best way to get onto ppl's blacklist......

[EL02]

1 minute ago, jagdtigger said:

Best way to get onto ppl's blacklist......

Not if everyone's doing the same thing...

[jagdtigger]

1 minute ago, EL02 said:

Not if everyone's doing the same thing...

Sadly no.....

[xg32]

As much as i wanna wait for next gen, the moment Eth dips im gonna be keeping an eye on prices, prices jumped another tier last week, ahhhh

[Arika]

6 minutes ago, huilun02 said:

What does the second word in MSRP mean?

Manufacturer Set-in-stone-you're-not-allowed-to-ever-ever-ever-go-over-this-or-we-will-kill-you Retail Price.

[Spindel]

Is this really news worthy?

[Rohith_Kumar_Sp]

7 hours ago, minibois said:

Nvidia can't force these stores to sell at a loss, unless they're willing to subsidize the stores/suppliers and Nvidia just doesn't have the stock to be able to sell these cards for these prices.

yeah but how is selling at twice the price equate to selling it at loss if not price twice the amount ? 

[FakeFBI]

7 hours ago, Master Disaster said:

even worse in Poland where ProShop are asking a staggering 75% above Msrp

holy moly my home country is pooping gpu's

[D13H4RD]

3 hours ago, huilun02 said:

What does the second word in MSRP mean?

Manufacturer "Shit, we can't control the price directly so we'll just set a figure but we can't actually dictate how much you middlemen fuckheads want to charge by the end of the day unless we wanna get into legal trouble" Retail Price

[Stahlmann]

While there are listings for MSRP cards in the US, in europe i've never seen any RTX 3000 card listed at MSRP, not even as a pre-order or at launch day. The problem is that they know they will be sold at whatever price they set, so they set the price high. I guess the only way to get MSRP cards is to buy the Founders Editions. But they seem to be the rarest out of them all and don't even exist for 3060 and lower afaik. These inflated prices will last much longer than the shortages. Even when most models are in stock, they will still sell like crazy so the price will stay as-is. That's ultimately why i went for a (normally MSRP priced) 3080 for 900€, so 200€ over what the manufacturer suggests.

 

Like the others said, that's just what retailers do. They maximize their profits. And this is what they will always do. They're not our friends after all, they just want our money like every other company out there.

[minibois]

1 hour ago, Rohith_Kumar_Sp said:

yeah but how is selling at twice the price equate to selling it at loss if not price twice the amount ? 

We don't know the prices the supplier is charging, but believe me; they are not charging MSRP-like prices.

 

Sure, the store may be raising the prices higher than they need to, but I find it unfair that people are putting all the blame on the store, while it's not just them who are rasing the prices.

[CTR640]

13 hours ago, huilun02 said:

What does the second word in MSRP mean?

Manufactured Seducing Retailer Price

 

Yeah, it's true though because the retailers are seduced to keep raising the prices.

[Deadtravller]

A few months ago, was browsing a local French retailer called CDiscount. A 6900XT was listed for €9999