My gpu wont slot into pcie nicely

[Giga Bus Driver]

I received my 3080 today and excitedly i took out my old gpu and tried slotting in my mobo. I noticed that when slotting in the latch wont click but instead harshly snap in making a lound clunk sound. I thought i slotted in wrong because of how heavy and big this card is but i tried again and same sound. Also should say that unlatching it was a nightmare and was i in agony trying to push on the latch to unhook it. Ive put in and taken out many gpu including about the same sized 3080 strix.

To see if its the mobo latch issue or gpu issue i got my old gpu and slotted it in. No issue, same sound, feel everything as usual, wasnt difficult to remove either.

Tried it again on my 3080 but still made that loud clunk noise and snapped in.

Anyone know what the problem is?

I also think because its not slotting in nicely its making my screen flicker once every 30min or so.