Why don't people create their own gpu models?

[Dynamisticality]

This may seem like a dumb question, and I've only ever built 2 pcs and upgraded a few so this isn't for me, but why don't people make their own gpu models? Companies like Zotac, Asus Gigabyte MSI etc create these custom models of cards, of which seems to be the default card but with a new case and fans, and with a new heatsink and a built in oc.

 

Why aren't people experimenting with this on their own? Not sure probably a stupid question but I'm curious

[WkdPaul]

* thread moved to the Graphics Cards section *

[pythonmegapixel]

As I understand it, what Asus, Gigabyte, Zotac etc. buy from nVidia is literally just the GPU chip itself. To make a graphics card themselves, they have to solder it onto their own custom board and add the casing/fans.

 

People do experiment with custom cooling and casings for graphics cards, but very few people have the expertise needed to design the entire board from scratch, and then solder stuff onto it.

[Dissitesuxba11s]

Just stick an Assassin III on it.

 

[CommanderAlex]

6 minutes ago, Dynamisticality said:

Why aren't people experimenting with this on their own? Not sure probably a stupid question but I'm curious

That requires a lot of capital as well as research and development to create your own semiconductor that is designed for graphical processing.. You are talking about millions of dollars and also contracts or fabrication plants(Millions of dollars to build as well) to actually product the GPU die itself.  Custom card companies are simply not going to do that. Also, it can take 3-5 years to to go from design to actually mass producing GPU dies that are based on that architecture. 

[Dynamisticality]

Just now, CommanderAlex said:

That requires a lot of capital as well as research and development to create your own semiconductor that is designed for graphical processing.. You are talking about millions of dollars and also contracts or fabrication plants(Millions of dollars to build as well) to actually product the GPU die itself.  Custom card companies are simply not going to do that. Also, it can take 3-5 years to to go from design to actually mass producing GPU dies that are based on that architecture. 

I think you thought I meant like a whole new competitor to amd or nvidia or something because I meant the custom modified ones from the likes of amd or nvidia

[CommanderAlex]

Just now, Dynamisticality said:

I think you thought I meant like a whole new competitor to amd or nvidia or something because I meant the custom modified ones from the likes of amd or nvidia

Yeah that's what I thought you meant, for example, why don't the custom card manufacturers produce the chips themselves. 

 

I mean I wouldn't bother with customizing a graphics card myself since the custom cards out on the market are pretty decent. In addition to that, putting replacement fans on a cooler by ripping the shroud off of an existing graphics card would work probably better than the custom cards, but will be met with challenges that a majority of consumers will most likely never want to do, and it comes with a warranty so if the custom card dies/is defective, you can RMA to get replaced/repaired. 

[Mark Kaine]

31 minutes ago, Dynamisticality said:

I think you thought I meant like a whole new competitor to amd or nvidia or something because I meant the custom modified ones from the likes of amd or nvidia

but that's exactly what they're doing, they just buy the gpu itself, maybe even make their own custom pcb... 

making the chip itself is nearly impossible and would probably cost billions (and then be worse than the nvidia or amd chips probably anyways, and no good drivers) 

 

 

Also people do experiment with this, custom loops, LN2, etc... it's just usually not worth doing it in comparison to what AIBs do... 

 

 

 

Looks custom enough for me! ¯\_(ツ)_/¯