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AMD swaps long time partner Ferrari for Mercedes-AMG F1 deal

Vulkan HeStan
By Vulkan HeStan
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The Mercedes-AMG Petronas Formula One Team is delighted to announce today a multi-year partnership with high-performance computing leader AMD. 

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The new partnership... will see the AMD logo on both sides of the cockpit of the team's 2020 car, on the drivers' race suits and team clothing and on the engineering station. 

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The new partnership will also see the Mercedes-AMG Petronas Formula One Team pilot the use of AMD commercial solutions, including AMD EPYC server processors and AMD Ryzen PRO laptop processors, to optimize the team's various workstreams. 

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The Mercedes-AMG Petronas Formula One Team will run its 2020 F1 car, including AMD branding, for the first time on Friday, February 14, 2020. 

This comes as a bit of a shock announcement, but not in a groundshaking way. AMD have sponsored Ferrari for as long as I've been watching F1, and seeing them move over to arch rivals Mercedes is completely unexpected. 

I doubt this is going to bother the F1 community much though. Mercedes is merely looking for the best processors for their work flow, and a team constantly at the top of the sport needs that horsepower. 

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20 minutes ago, leadeater said:

Missed opportunity right there, Mercedes-AMD ?.

Make this happen, for the love of god

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2 hours ago, VegetableStu said:

Old and Busted: Lewis Hamilton

New and Hotness:

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64 Lewis Hamiltons

 

I can't wait to see Bottas 3.0 in action too!

Current Build: SD-DESK-07

 

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AMD has been a regular Ferrari sponsor back into the early 2000s, so this is kind of an interesting turn of events. AMD has had a spot on the Ferrari nose for a while, so AMD is dropping a good chunk of change while also switching teams they're sponsoring.

 

Slightly related, but Radeon's generally superior Catia performance is due to the fact that F1 teams favor Catia for part design. (Wings, Body Panels, that type of stuff.) So if you're ever wondering why Pro workloads seem to be wildly all over the place for results, that's part of why. Also related is that one of AMD & GloFo's major investment groups also owned a large stack of Ferrari, which is part of the reason for the long relationship. It appears Mubadala doesn't have much stake in AMD anymore, which would explain AMD's ability to change who they're sponsoring. 

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A computer hardware company teaming up with a racing/richman car company... can someone explain to me how such a partnership came to be? It seems to be such a stretch in scope of type.

 

People are going to hate me for bringing up this example, but this pretty much feels like a partnership between Lockheed Martin (a military contractor) and Ferrero (a company that makes chocolates and related sweets).

Read the community standards; it's like a guide on how to not be a moron.

 

Gerdauf's Law: Each and every human being, without exception, is the direct carbon copy of the types of people that he/she bitterly opposes.

Remember, calling facts opinions does not ever make the facts opinions, no matter what nonsense you pull.

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1 minute ago, Colonel_Gerdauf said:

A computer hardware company teaming up with a racing/richman car company... can someone explain to me how such a partnership came to be? It seems to be such a stretch in scope of type.

It's advertising, it doesn't need to have something to do with racing - what matters is that people see it and associate it with a (hopefully) winning team.

Don't ask to ask, just ask... please 🤨

sudo chmod -R 000 /*

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But when will I get Ryzen driving computers?

Specs: Motherboard: Asus X470-PLUS TUF gaming (Yes I know it's poor but I wasn't informed) RAM: Corsair VENGEANCE® LPX DDR4 3200Mhz CL16-18-18-36 2x8GB

            CPU: Ryzen 9 5900X          Case: Antec P8     PSU: Corsair RM850x                        Cooler: Antec K240 with two Noctura Industrial PPC 3000 PWM

            Drives: Samsung 970 EVO plus 250GB, Micron 1100 2TB, Seagate ST4000DM000/1F2168 GPU: EVGA RTX 2080 ti Black edition

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4 hours ago, Colonel_Gerdauf said:

A computer hardware company teaming up with a racing/richman car company... can someone explain to me how such a partnership came to be? It seems to be such a stretch in scope of type.

 

People are going to hate me for bringing up this example, but this pretty much feels like a partnership between Lockheed Martin (a military contractor) and Ferrero (a company that makes chocolates and related sweets).

I don't think military airplanes are made of chocolate.

 

F1 cars, on the other hand, are essentially designed and tested by computers these days.

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11 hours ago, Vulkan HeStan said:

This comes as a bit of a shock announcement, but not in a groundshaking way. AMD have sponsored Ferrari for as long as I've been watching F1, and seeing them move over to arch rivals Mercedes is completely unexpected. 

 

Spoiler

One-Does-Not-Simply-Godfather-Birthday-M

 

11 hours ago, Vulkan HeStan said:

Mercedes is merely looking for the best processors for their work flow, and a team constantly at the top of the sport needs that horsepower. 

It is mostly an advertisement deal, though. It's not like Ferrari was forced to run its simulations in Bulldozer back in the day...

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9 hours ago, huilun02 said:

Why stop at 4 wheels?

Introducing new AMD racing 18-wheelers

With a 64 piston engine. 

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13 hours ago, ZeouLs said:

Make this happen, for the love of god

formula dank may've already did this i think

 

edit: yep

✨FNIGE✨

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>be Ferrari

>last WDC: 2007

>last WCC: 2008

 

>be Mercedes

>totally dominate the hybrid era with 6 WCCs and 6 WDCs.

 

Based on those two stats I know which car I'd rather sponsor when my company is enjoying success.

Our Grace. The Feathered One. He shows us the way. His bob is majestic and shows us the path. Follow unto his guidance and His example. He knows the one true path. Our Saviour. Our Grace. Our Father Birb has taught us with His humble heart and gentle wing the way of the bob. Let us show Him our reverence and follow in His example. The True Path of the Feathered One. ~ Dimboble-dubabob III

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AMD will boost Mercedes car for 60 more fps. This will be the real F1 CPU benchmark.

SILVER GLINT

CPU: AMD Ryzen 7 3700X || Motherboard: Gigabyte X570 I Aorus Pro WiFi || Memory: G.Skill Trident Z Neo 3600 MHz || GPU: Sapphire Radeon RX 5700 XT || Storage: Intel 660P Series || PSU: Corsair SF600 Platinum || Case: Phanteks Evolv Shift TG Modded || Cooling: EKWB ZMT Tubing, Velocity Strike RGB, Vector RX 5700 +XT Special Edition, EK-Quantum Kinetic FLT 120 DDC, and EK Fittings || Fans: Noctua NF-F12 (2x), NF-A14, NF-A12x15

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19 hours ago, Sauron said:

It's advertising, it doesn't need to have something to do with racing - what matters is that people see it and associate it with a (hopefully) winning team.

Not true!

 

All F1 drivers smoked Marlboro cigarettes to boost their performance in the 90s!

 

 

unnamed.jpg

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10 hours ago, DildorTheDecent said:

>be Ferrari

>last WDC: 2007

>last WCC: 2008

 

>be Mercedes

>totally dominate the hybrid era with 6 WCCs and 6 WDCs.

 

Based on those two stats I know which car I'd rather sponsor when my company is enjoying success.

To be fair who wins isn't that important - a lot of people like Ferrari regardless of how they end up performing in the races.

Don't ask to ask, just ask... please 🤨

sudo chmod -R 000 /*

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16 minutes ago, Sauron said:

To be fair who wins isn't that important - a lot of people like Ferrari regardless of how they end up performing in the races.

I've been watching F1 for about 15 years. I know people like Ferrari. I like them too (not as much as McLaren though). Just having them not get beat by even Red Bull would be great let alone another top car manufacturer.

 

I doubt AMD cares a whole lot about which team is more liked. Merc gets the wins. That'll give AMD exposure they want. It does seem odd to me that they've chosen now as their time since there's rumours that Merc is going to quit. Sure, there's the "wholesome" aspect of sticking with Ferrari even if things aren't going too great but I imagine they want to be associated with success and Ferrari ain't it chief (well not right now anyway. 2021 please be good).

Our Grace. The Feathered One. He shows us the way. His bob is majestic and shows us the path. Follow unto his guidance and His example. He knows the one true path. Our Saviour. Our Grace. Our Father Birb has taught us with His humble heart and gentle wing the way of the bob. Let us show Him our reverence and follow in His example. The True Path of the Feathered One. ~ Dimboble-dubabob III

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12 minutes ago, DildorTheDecent said:

2021 please be good

ikr ?

Don't ask to ask, just ask... please 🤨

sudo chmod -R 000 /*

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12 hours ago, Sauron said:

ikr ?

Then maybe willams can compete

✨FNIGE✨

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Posted

 

 

 

On 2/6/2020 at 2:29 AM, Colonel_Gerdauf said:

A computer hardware company teaming up with a racing/richman car company... can someone explain to me how such a partnership came to be? It seems to be such a stretch in scope of type.

 

People are going to hate me for bringing up this example, but this pretty much feels like a partnership between Lockheed Martin (a military contractor) and Ferrero (a company that makes chocolates and related sweets).

Didn't acer and Ferrari make laptops a few years ago.  I also recall Porsche portable hard drives.

 

 

Grammar and spelling is not indicative of intelligence/knowledge.  Not having the same opinion does not always mean lack of understanding.  

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