NVIDIA Fires Shots at AMD’s 7nm Tech - Claims "Can Create Most Energy-efficient GPU in the World Anytime"

[BiG StroOnZ]

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With the release of the Radeon VII graphics card earlier this year, we got our first glimpse into what the future could hold in regards to 7nm chipset technology. It seems, however, that despite Nvidia being somewhat lagging in terms of their own 7nm development, CEO Jensen Huang is pretty confident that what AMD has isn't very good. Well, more accurately that what Nvidia has is better and can be even more so.

 

In a report via PCGamesN, Nvidia CEO Jensen Huang has said:

 

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“What makes us special is we can create the most energy-efficient GPU in the world at anytime. And we should use the most affordable technology. Look at Turing. The energy efficiency is so good even compared to 'somebody else’s' 7nm.”

This is clearly not a subtle way of pointing out that while AMD might have been the first to create a 7nm graphics card, it can’t really compete with Nvidia’s 12nm Turing. In fairness, even the most ardent Team Red fan would find it difficult to argue with that! These statements, are however, pretty hefty shots fired and with AMD set to release their new graphics card range sometime this Summer, let’s hope he doesn't end up eating those words!

 

Source: https://www.eteknix.com/nvidia-fire-shots-at-amds-7nm-graphics-technology/

 

Intel's entrance into the dGPU space can't come soon enough (2020). It's one thing smacking around AMD with your product stack's performance alone. It's another thing being entirely egotistical about it and getting too comfortable or content. Either way, I'm wondering if this overconfidence is a bit of foreshadowing of what to expect from another future architecture from NVIDIA, like the supposed Ampere. 

[ARikozuM]

If Huang isn't going to do it, he shouldn't bring it up. Unless he's trying to be an American politician... 

 

 

Spoiler

Give a single-slot, low-profile, fanless 750 Ti with the power to RTX everything at 2160@60 Ultra. - The People

 

[Fasauceome]

Let's not forget about the fact that Huang dismissed Radeon VII for not having "anything special" but it has more memory bandwidth and raw compute performance and the actual release, Navi, is rumored to be able to trace a ray here or there. Huang knows what AMD has up their sleeves as much as we do so these lofty claims are easy to ignore.

 

Most efficient GPU in the world? Hit us then, I want a little GTX 1650 that performs around 1060 levels and doesn't require a 6 pin. Maybe single slot and low profile, as well, if you please.

[GoodBytes]

Yes, it is easy to create the most efficient GPU or anything of all time... the problem is that it needs to be good. If it a potato consuming 0.5W that has trouble playing minesweeper... then well, no one cares.

[leadeater]

OK fine Nvidia, then do it. *Commences waiting*

[The Benjamins]

Only reason to make these comments is that they are scared of whats to come.

[Tech_Dreamer]

i mean , i believe him, whats the reason no to?  they've brought out results so far , AMD always hauls a hype train even before a hardware release & when actual results come out that ends up being 2nd best to their GPU.

[Froody129]

"Well we have the ability to make a better product, but we don't because people are still overpaying for the current one" - what I got from his statement. 

[Syntaxvgm]

so, in other words

 

"We only release what we need to in order to barely win"

 

or

 

"We're a monopoly in the high end" 

 

or

 

"eat dick consumers" 

[D13H4RD]

Then release one, NVIDIA. 

 

If you can do so anytime, why not now? A 1650 that doesn't require a dedicated power connector (draws its power from the PCI-e port) and has 1060-levels of performance would be real nice. 

 

If you claim you can do it, then do so please. We're eagerly waiting. 

[Derangel]

22 minutes ago, Tech_Dreamer said:

i mean , i believe him, whats the reason no to?  they've brought out results so far , AMD always hauls a hype train even before a hardware release & when actual results come out that ends up being 2nd best to their GPU.

Its not so much AMD over hyping releases as it is customers and tech sites repeating every rumor and treating them as real. Then people expect a product to be significantly better than what they should because they have fooled themselves into believing the rumors.

[Jurrunio]

*looks at how much performance mobile 20 series loses compared to the desktop cards*

 

so 20 series is a half baked shit without the best from the company?

[PlayStation 2]

Nvidia is the General Motors of the tech world. They can create something good so long as they throw proper money and R&D time into it.

Meanwhile, AMD is probably the Chrysler of the tech world, they can make decent engines but they don't have much money so they make about 39 different variations of the same base.

[leadeater]

21 minutes ago, Derangel said:

Its not so much AMD over hyping releases as it is customers and tech sites repeating every rumor and treating them as real. Then people expect a product to be significantly better than what they should because they have fooled themselves into believing the rumors.

AMD is guilty of "Poor Volta" though, I think they learned from that mistake. What was most amusing about that to me was that Volta was never a gaming GPU lol.

[MoonSpot]

Quote

"What makes us special is we can create the most energy-efficient GPU in the world at anytime."

 

To Jensen

 

Regards, The whole world.

[Guest]

If it’s so easy, why not do it?

[justpoet]

Definitely sounds like internet keyboard warrior bravado due to being scared…despite that he put it in a public place attributed to him.

 

Somehow, I think they're just trying to downplay as much as they can to sell as much as they can NOW before it happens.  That makes business sense, as even if the AMD offering is only about the same…it PROBABLY will be either lower price or lower energy…and hopefully both…which would cause a problem for him, even if nothing other than dropping prices on existing hardware for lower profit margin.

[Chett_Manly]

I mean hes not wrong. AMD's 7nm product has about 12nm RTX2080 performance at a higher power draw. The Nvidia's Turing architecture is more power efficient at 12nm than AMD at 7nm.  

 

[hobobobo]

Poor Jensen is off his rocker, you never say such things in an interview.

 

Although this makes perfect sense if you consider that the goal of his company, from the very beginning, was to tell the whole wide world to go fuck itself

[RejZoR]

There was one point in my ownage of GTX 1080Ti where I had so many dumb problems with it I was "this" close to selling the damn thing and buying Vega 64. NVIDIA, stfu and sit down you annoying bragging little shit. This is one of reasons why I don't like NVIDIA and especially its founder who acts like a little kid bragging how his dad or brother can kick anyone's ass.

 

Great, so you have the most power efficient GPU and the fastest GPU while at that. Has anyone looked at the NVIDIA Control Panel recently and with honest face said "yup, this is modern". The damn thing looks the same as it did back in 2004 and it's absolute shit. Organized like a turd, all flickering and twitching, selections jerking around when you change anything, you need to use fat and useless NVIDIA "Experience" to get some extra mostly useless functionality that doesn't even work in 99% of stuff (like that custom shading thing that I couldn't get to work in any damn game). How about you shut up and improve your garbage software instead, eh NVIDIA?

 

I was setting up an AMD system for a relative and boy the AMD Crimson control panel is such a sublime experience. Beautiful, fast, responsive, well arranged and the new OSD feature is freaking amazing as we could monitor GPU clock under heavy load, see thermals and also the framerate without having to touch MSI Afterburner installer. No fiddling with extra fat software, it's a part of the drivers.

[Humbug]

3 hours ago, GoodBytes said:

Yes, it is easy to create the most efficient GPU or anything of all time... the problem is that t needs to be good, if it a potato that has trouble playing minesweeper... then well. no one cares.

LOL true. That would not be efficiency though.

 

Efficiency does not mean low power. It means performance per watt, getting work done for less power...

[ravenshrike]

1 hour ago, Chett_Manly said:

I mean hes not wrong. AMD's 7nm product has about 12nm RTX2080 performance at a higher power draw. The Nvidia's Turing architecture is more power efficient at 12nm than AMD at 7nm.  

 

Now do compute. You know, the area in which power efficiency actually matters to the end consumer.

[PineyCreek]

Pfft, I've already got the method to make any GPU the most energy-efficient.

 

*turns off computer and detaches power cable just in case*

 

Patent-pending.

 

It's fun watching all the snark between relatives (Nvidia and AMD CEOs).

[CarlBar]

1 hour ago, Chett_Manly said:

I mean hes not wrong. AMD's 7nm product has about 12nm RTX2080 performance at a higher power draw. The Nvidia's Turing architecture is more power efficient at 12nm than AMD at 7nm.  

 

 

As many, many, many, many people have pointed out the bottlenecks involved in the architecture design are the main reason it's so poor at power per frame. Based off some claims about the exact % of dead time on bits of silicon i'd guess a more rational design could do the R7 performance at about 300W draw. I suspect small Navi will be 200w or less.

[Derangel]

1 hour ago, RejZoR said:

There was one point in my ownage of GTX 1080Ti where I had so many dumb problems with it I was "this" close to selling the damn thing and buying Vega 64. NVIDIA, stfu and sit down you annoying bragging little shit. This is one of reasons why I don't like NVIDIA and especially its founder who acts like a little kid bragging how his dad or brother can kick anyone's ass.

 

Great, so you have the most power efficient GPU and the fastest GPU while at that. Has anyone looked at the NVIDIA Control Panel recently and with honest face said "yup, this is modern". The damn thing looks the same as it did back in 2004 and it's absolute shit. Organized like a turd, all flickering and twitching, selections jerking around when you change anything, you need to use fat and useless NVIDIA "Experience" to get some extra mostly useless functionality that doesn't even work in 99% of stuff (like that custom shading thing that I couldn't get to work in any damn game). How about you shut up and improve your garbage software instead, eh NVIDIA?

 

I was setting up an AMD system for a relative and boy the AMD Crimson control panel is such a sublime experience. Beautiful, fast, responsive, well arranged and the new OSD feature is freaking amazing as we could monitor GPU clock under heavy load, see thermals and also the framerate without having to touch MSI Afterburner installer. No fiddling with extra fat software, it's a part of the drivers.

AMD's control panel is vastly better looking and designed, but honestly the NCP has never bothered me. The biggest thing it needs is some work to make it more responsive, a problem its had from day one.