MicroSoft and ARM aim to threaten Intel's dominance

[zMeul]

source: https://www.bloomberg.com/news/articles/2017-03-08/microsoft-pledges-to-use-arm-server-chips-threatening-intel-s-dominance

 

 

MicroSoft is hell bent on replacing Intel's CPUs from their current server infrastructure with ARM based chips

Quote

Microsoft has developed a version of its Windows operating system for servers using ARM processors, working with Qualcomm Inc. and Cavium Inc. The software maker is now testing these chips for tasks like search, storage, machine learning and big data, said Jason Zander, vice president of Microsoft's Azure cloud division. The company isn’t yet running the processors -- known for being more power-efficient and offering more choice in vendors -- in any customer-facing networks, and wouldn't specify how widespread they eventually will be.

 

"It's not deployed into production yet, but that is the next logical step," Zander said in an interview. "This is a significant commitment on behalf of Microsoft. We wouldn't even bring something to a conference if we didn't think this was a committed project and something that's part of our road map."

 

MicroSoft plans to make the switch in their own datacenters by the end of the year 

MicroSoft's plan is to cut costs, improve platform flexibility and remain competitive with Amazon and Google, companies that provide on-line computing, software solutions and storage on a large scale

right now, Intel's market share in the field is 99%

 

but, this is not the 1st time ARM CPU manufacturers have tried to shake Intel's dominance; MS' involvement might actually have significant impact

 

one other MS partner in their endeavor is nVidia, who'll be supplying hardware for AI oriented applications

[ProjectBox153]

All I can say is "Good luck Microsoft!" They've tried that on a much smaller scale before. Anyone remember the Surface RT?

 

Also Microsoft is not spelled MicroSoft. It's Microsoft. 

[bigneo]

Why are you calling Microsoft MicroSoft?  

[Sauron]

Remember windows rt?

[Spork829]

I'm always interested as to how the inner workings of agreements between these companies work. For example, MS now is working with Intel and Netflix to make 4K streaming extra annoying, and then going and working against Intel with ARM. 

[EunSoo]

Its Microsoft, not MicroSoft. You can tell because all the Microsoft logos are that way. Look at the Microsoft Azure logo thats in your post. 

[shermantanker]

Wish them the best of luck. Intel can always use more competition, and if this and AMD's server chips work out well that will change up the norm significantly.

[Guest Kloaked]

13 minutes ago, Jamiec1130 said:

Also Microsoft is not spelled MicroSoft. It's Microsoft. 

 

13 minutes ago, bigneo said:

Why are you calling Microsoft MicroSoft?  

He does it for just about every single brand so he can look speshul

[Dylanc1500]

7 minutes ago, shermantanker said:

Wish them the best of luck. Intel can always use more competition, and if this and AMD's server chips work out well that will change up the norm significantly.

ARM is a architecture, multiple companies make ARM based processors. This doesn't just affect Intel it would affect AMD as well. It's competition with x86 architechure. Which to be honest x86 could use some compitition.

[AJ-Goodrich]

Stick to the topic not his spelling/grammar. No need to be Douche-Nuggets. 

 

Edit: Added the word Grammar for proper grammar.

[Guest Kloaked]

1 minute ago, AJ-Goodrich said:

Stick to the topic not his spelling/grammar. No need to be Douche-Nuggets. 

 

Edit: Added the word Grammar for proper grammar.

Hey man, you should stick to the topic.

[Princess Luna]

I love how every one only cares to correct the wrong spelling on Microsoft rather than talk about the topic at hand

[AJ-Goodrich]

Just now, Kloaked said:

Hey man, you should stick to the topic.

Sounds like a plan. You first.

[zMeul]

34 minutes ago, Jamiec1130 said:

 

 

34 minutes ago, bigneo said:

 

 

31 minutes ago, SCGazelle said:

 

their 1975 logo:

[Hunter259]

I don't know how well it will work for machine learning and big data but for the other two this sounds like a pretty damn decent idea.

[79wjd]

27 minutes ago, Kloaked said:

 

He does it for just about every single brand so he can look speshul

SpeShul*

 

8 minutes ago, zMeul said:

 

 

their 1975 logo:

MicRoSoFT

MICROSOFT

It's only the M or more than just the M and S.

 

Micro Soft

Or its two words.

 

It's not: MicroSoft.

[EunSoo]

6 minutes ago, zMeul said:

 

 

their 1975 logo:

lol, then you should have done it full caps

[Colonel_Gerdauf]

2 minutes ago, zMeul said:

 

 

their 1975 logo:

So...? That was in 1975, and the separation was only for readability under low resolutions and small physical spaces. the logo you are using as an image for Azure is more recent.

 

So tell me, is Microsoft using the capital 'S' now?

[zMeul]

1 minute ago, Colonel_Gerdauf said:

So...? That was in 1975, and the separation was only for readability under low resolutions and small physical spaces. the logo you are using as an image for Azure is more recent.

 

So tell me, is Microsoft using the capital 'S' now?

blah blah blah blah

instead on commenting on topic, you're debating how I wrote MicroSoft 

[79wjd]

1 minute ago, zMeul said:

blah blah blah blah

instead on commenting on topic, you're debating how I wrote MicroSoft 

Maybe if you stopped acting like a special snowflake people would take your threads more seriously.

 

It's like @Kloaked, if you make clickbait threads, then you should expect a non-serious set of replies.

[Guest Kloaked]

Just now, zMeul said:

blah blah blah blah

instead on commenting on topic, you're debating how I wrote MicroSoft 

dis 4 u bb shh is ok

 

[Colonel_Gerdauf]

1 minute ago, zMeul said:

blah blah blah blah

instead on commenting on topic, you're debating how I wrote MicroSoft 

Yes, because when you write it as a title of a Tech News thread, that is the first thing people will notice. They will then assume that it was written by a toddler and ignore it.

 

I understand that people have different ways of spelling things, but readability for a general audience is a thing.

[zMeul]

Just now, Colonel_Gerdauf said:

Yes, because when you write it as a title of a Tech News thread, that is the first thing people will notice. They will then assume that it was written by a toddler and ignore it.

 

I understand that people have different ways of spelling things, but readability for a general audience is a thing.

I see it makes people angry and lose their heads, just because of this I will continue to write it MicroSoft

[Princess Luna]

6 minutes ago, zMeul said:

I see it makes people angry and lose their heads, just because of this I will continue to write it MicroSoft

You're hilarious, check it out: https://www.microsoft.com/en-us/legal/intellectualproperty/trademarks/usage/logo.aspx

 

They don't even bothered addressing how wrong it is to capitalize the s

[zMeul]

1 minute ago, Princess Cadence said:

You're hilarious, check it out: https://www.microsoft.com/en-us/legal/intellectualproperty/trademarks/usage/logo.aspx

 

They don't even bothered addressing how wrong it is to capitalize the s

sorry matey, but I'm not modifying their logos in any way shape or form

and PS: this is not a corporate environment