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AMD Announces 'FreeSync 2'

HKZeroFive

AMD-FreeSync2-hero-1000x564.jpg

 

I confess, it hasn't been actually announced yet since it's still under NDA but at this point, the slides look legit and the marketing seems to line up with AMD's usual style. But anyway, let's get right into the news.

 

FreeSync, as we all know and love, has had quite the influence on consumers in the sense that it often becomes the deciding factor when determining which video card to get. So the AMD marketing department thought, 'Let's call this FreeSync 2!'. The marketing crew has always been quite terrible (although they did have the occasional one or two good video) but are they intentionally trying to confuse people? This is nearly as bad as NVIDIA using the Titan X moniker twice. Why do GPU companies have to be always so confusing?

 

AMD-FreeSync2-hdr-1000x564.jpg

AMD-FreeSync2-automatic-mode-switch-1000

 

In the most basic sense, it seems like AMD has mixed the best of both worlds by combining FreeSync with HDR. Also, HDR implementations for tonemapping have added quite alot of latency per frame (somewhere in the ballpark of >32ms) so what exactly AMD has achieved is that they've created a system where HDR tonemapping is done inside the GPU, calibrated for the display and that optimising it at a speed where it's suitable for PC gaming + having a variable refresh rate on top (cheers to HR_Smutnstuf for pointing this out).

 

AMD-FreeSync2-colors-1000x564.jpg

 

Some have argued that the name is justified because it all requires new firmware (maybe even HDR-ready monitor controllers, HDR-ready panels, and some sort of extension to the VESA Adaptive-Sync spec) because current FreeSync displays lack the ability to do all this. Me on the other hand? I don't think it deserves the sequel moniker. Maybe HDRSync or something like that? Maybe even 'FreeSync 2: Sync Harder'?

 

In the end, not sure about the name but it seems interesting nonetheless. I'll be amused if NVIDIA went the same route and called it 'G-Sync 2.0', whilst charging a ridiculous amount of money for it. I might be one of the idiots who'd buy that.

 

Source: http://videocardz.com/65301/amd-announces-freesync-2

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What is wrong with the name? Adding a number does not make it confusing. Or is the consumer so unintelligent that they cant tell that an iPhone 5 is better than an iPhone 4? Or that the things are different? 

 

I think you are hating on them for the name because the product is actually amazing.......

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The problem with the Titan X naming is that there was no way to tell them apart, and what ways there were, just words or letters, did not actually mean anything. 

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The name is awful because it implies they've improved freesync itself when in reality it's Freesync+HDR which is what they should have called it.

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1 minute ago, Swatson said:

Freesync+HDR 

Because that looks good on a box.....

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Just now, DrMacintosh said:

Because that looks good on a box.....

I think it does

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2 minutes ago, Swatson said:

 it implies they've improved freesync 

So by adding a thing to Freesync, they did not improve freesync? How does that work? 

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3 minutes ago, Swatson said:

The name is awful because it implies they've improved freesync itself when in reality it's Freesync+HDR which is what they should have called it.

well, AMD's tactics worked - "FreeSync 2" has absolutely nothing to do With FreeSync

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9 minutes ago, DrMacintosh said:

What is wrong with the name? Adding a number does not make it confusing. Or is the consumer so unintelligent that they cant tell that an iPhone 5 is better than an iPhone 4? Or that the things are different? 

 

I think you are hating on them for the name because they need to be hated......

The name "FreeSync 2" implies that it's either a significant upgrade/redesign or a replacement for FreeSync. I certainly don't think that a combination of FreeSync and HDR warrants the name... all it does is make consumers even more confused than before. Something like HDRSync would have been probably better.

7 minutes ago, DrMacintosh said:

The problem with the Titan X naming is that there was no way to tell them apart, and what ways there were, just words or letters, did not actually mean anything. 

It was simply an example of how GPU companies can confuse the heck out of everybody with their naming schemes.

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2 minutes ago, DrMacintosh said:

So by adding a thing to Freesync, they did not improve freesync? How does that work? 

All they did was allow freesync to work with HDR, that's not the same as improving the functionality of Freesync itself

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1 minute ago, zMeul said:

well, AMD's tactics worked - "FreeSync 2" has absolutely nothing to do With FreeSync

FreeSync is an AMD technology, whatever they say is part of FreeSync is part of FreeSync. 

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1 minute ago, zMeul said:

well, AMD's tactics worked - "FreeSync 2" has absolutely nothing to do With FreeSync

It does, because it lowers the input-lag of FreeSync, according to the images.

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Just now, DrMacintosh said:

FreeSync is an AMD technology, whatever they say is part of it has to do with FreeSync. 

riighty xD

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18 minutes ago, HKZeroFive said:

 

FreeSync, as we all know and love, has had quite the influence on consumers in the sense that it often becomes the deciding factor when determining which video card to get. So the AMD marketing department thought, 'Let's call this FreeSync 2!'. The marketing crew has always been quite terrible (although they did have the occasional one or two good video)

 

 

 

Is this one of them?:

 

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Oh please get those monitors out quick, I'm going to switch to UHD and I've already saved money for an Asus MG24UQ

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Just now, zMeul said:

riighty xD

FreeSync is AMD's GPU-based implementation of VESA Adaptive Sync. Now they add HDR support to FreeSync, so they call it "FreeSync 2".

 

Makes sense to me.

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1 minute ago, Delicieuxz said:

It does, because it lowers the input-lag of FreeSync, according to the images.

In the comparison it compares "HDR" transport to freesync 2 transport, not freesync 1 to freesync 2

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huh.

 

Well I for one am going to have to wait for someone to do a proper review of the tech before commenting because there are just too many ways this can be spun.

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1 minute ago, Delicieuxz said:

It does, because it lowers the input-lag of FreeSync, according to the images.

no, that's not what it does

it lowers the lag associated with HDR

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2 minutes ago, Swatson said:

All they did was allow freesync to work with HDR, that's not the same as improving the functionality of Freesync itself

Adding a thing to FreeSync inherently improves the functionality, you just added a feature! 

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1 minute ago, Fetzie said:

FreeSync is AMD's GPU-based implementation of VESA Adaptive Sync. Now they add HDR support to FreeSync, so they call it "FreeSync 2".

 

Makes sense to me.

no it doesn't make any sort of sense when FreeSync 2 does only HDR stuff and not VESA Adaptive Sync

have you even bothered to look at the slides?

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2 minutes ago, zMeul said:

it lowers the lag associated with HDR

Which is an improvement, and they are adding it to FreeSync. Is counting really that confusing? Its the second generation of FreeSync, add a 2 to it and be done. 

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2 minutes ago, DrMacintosh said:

Adding a thing to FreeSync inherently improves the functionality, you just added a feature! 

it does not add to FreeSync, it's it's own thing

 

can HDR work on displays without Adaptive Sync? yes - that's why they're calling it FreeSync 2

Edited by zMeul
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1 minute ago, DrMacintosh said:

Adding a thing to FreeSync inherently improves the functionality, you just added a feature! 

Microsoft added "Aero now works" to Vista and called it "Windows 7" /shrug.

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