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Mira Yurizaki

EA is requiring streamers and YouTubers to put logo on sponsored videos

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Posted · Original PosterOP

http://kotaku.com/ea-requires-youtubers-and-streamers-to-put-labels-on-sp-1789057546

 

In an effort to increase transparency, EA is now requiring anyone whom they sponsored to put a specific logo on their video somewhere:

Quote

In a post on EA’s German news blog (translated by NeoGAF), EA announced that they’re stepping up their disclosure game by contractually requiring content creators to disclose with EA-provided hashtags and watermarks. The watermarks are pictured above. I reached out to EA in North America, and they confirmed that it’s a company-wide thing, though some rules vary by region.

 

“Supported by EA” is to be used in situations where EA has paid for access to the game (travel, review copies, etc), but did not influence the video/stream itself. “Advertisement,” on the other hand, is exactly what it sounds like: EA provided material or directly influenced the direction of the content’s, um, contents.

I don't watch enough streaming and YouTubes to figure out if this is a problem, but hey, good on EA.

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this is GOOD, transparency is needed with this sort of thing


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Fair enough, I like it. Not sure if it's actually for transparency or just to get more brand exposure but I'm not complaining.


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Don't take these as complete reviews or final truths - they are just my personal impressions on products I may or may not have used, summed up in a couple of sentences and a rough score. All scores take into account the unit's price and time of release, heavily so, therefore don't expect absolute performance to be reflected here.

 

-Lenovo Thinkpad X220 - [8/10]

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A durable and reliable machine that is relatively lightweight, has all the hardware it needs to never feel sluggish and has a great IPS matte screen. Downsides are mostly due to its age, most notably the screen resolution of 1366x768 and usb 2.0 ports.

 

-Apple Macbook (2015) - [Garbage -/10]

Spoiler

From my perspective, this product has no redeeming factors given its price and the competition. It is underpowered, overpriced, impractical due to its single port and is made redundant even by Apple's own iPad pro line.

 

-OnePlus X - [7/10]

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A good phone for the price. It does everything I (and most people) need without being sluggish and has no particularly bad flaws. The lack of recent software updates and relatively barebones feature kit (most notably the lack of 5GHz wifi, biometric sensors and backlight for the capacitive buttons) prevent it from being exceptional.

 

-Microsoft Surface Book 2 - [Garbage - -/10]

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Overpriced and rushed, offers nothing notable compared to the competition, doesn't come with an adequate charger despite the premium price. Worse than the Macbook for not even offering the small plus sides of having macOS. Buy a Razer Blade if you want high performance in a (relatively) light package.

 

-Intel Core i7 2600/k - [9/10]

Spoiler

Quite possibly Intel's best product launch ever. It had all the bleeding edge features of the time, it came with a very significant performance improvement over its predecessor and it had a soldered heatspreader, allowing for efficient cooling and great overclocking. Even the "locked" version could be overclocked through the multiplier within (quite reasonable) limits.

 

-Apple iPad Pro - [5/10]

Spoiler

A pretty good product, sunk by its price (plus the extra cost of the physical keyboard and the pencil). Buy it if you don't mind the Apple tax and are looking for a very light office machine with an excellent digitizer. Particularly good for rich students. Bad for cheap tinkerers like myself.

 

 

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Fine by me, there are some pretty shady sponsored videos that try to hide it as deep down that they were paid for their work and that does bias their opinion no matter what people will say otherwise.

 

Though i do think this has something to do with some discussions going around about how in some countries it is actually illegal to not disclose that it was sponsored content. I wouldnt be surprised if this was EA's legal department just making sure they dont get burned down the line if JoeBlogger forgets to put a comment in his video description or something.


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I used to see this all the time on JackFragz content..
Esp the Battlefront footage.

p16300-youtube-thumbnail-537x360.jpg

There was usually always a "Sponsored by EA" in the corner at the start of every video.


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nice


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EA  acting decent, Trump is president... the world is about  to end...


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A bit ironic for Kektaku of all outlets to discuss transparency. 


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EA has been a mixed bag lately. Been making good decisions and bad decisions. This is a good one.


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9 hours ago, Miguel Batista said:

EA  acting decent, Trump is president... the word is about  to end...

You forgot a Ubisoft game getting good reviews.


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14 minutes ago, Master Disaster said:

You forgot a Ubisoft game getting good reviews.

Oh shit... I need a nuclear bunker ASAP. xD


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good, i know british youtubers have been stabbed at by their government for not always disclosing their sponsored content correctly which frankly i find a good call, now they all have to say in the title and thumbnail clearly that its an advertisement. 

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15 hours ago, Sauron said:

Fair enough, I like it. Not sure if it's actually for transparency or just to get more brand exposure but I'm not complaining.

i think there is enough EA logos in EA games to get the brand name known. And its not like people havent heard of EA before. It is by far one of the household "gaming" names

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Nice we need this to be standard place 


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3 hours ago, Prysin said:

i think there is enough EA logos in EA games to get the brand name known. And its not like people havent heard of EA before. It is by far one of the household "gaming" names

They clearly still think they need more publicity if they keep sponsoring content.


<Make me a sandwich.> <No! Make it yourself!> <Sudo make me a sandwich.> <FINE.> What is scaling and how does it work? Asus PB287Q unboxing! Console alternatives :D  CoC F.A.Q Beginner's Guide To LTT (by iamdarkyoshi)

Sauron'stm Product Scores:

Spoiler

Just a list of my personal scores for some products, in no particular order, with brief comments. I just got the idea to do them so they aren't many for now :)

Don't take these as complete reviews or final truths - they are just my personal impressions on products I may or may not have used, summed up in a couple of sentences and a rough score. All scores take into account the unit's price and time of release, heavily so, therefore don't expect absolute performance to be reflected here.

 

-Lenovo Thinkpad X220 - [8/10]

Spoiler

A durable and reliable machine that is relatively lightweight, has all the hardware it needs to never feel sluggish and has a great IPS matte screen. Downsides are mostly due to its age, most notably the screen resolution of 1366x768 and usb 2.0 ports.

 

-Apple Macbook (2015) - [Garbage -/10]

Spoiler

From my perspective, this product has no redeeming factors given its price and the competition. It is underpowered, overpriced, impractical due to its single port and is made redundant even by Apple's own iPad pro line.

 

-OnePlus X - [7/10]

Spoiler

A good phone for the price. It does everything I (and most people) need without being sluggish and has no particularly bad flaws. The lack of recent software updates and relatively barebones feature kit (most notably the lack of 5GHz wifi, biometric sensors and backlight for the capacitive buttons) prevent it from being exceptional.

 

-Microsoft Surface Book 2 - [Garbage - -/10]

Spoiler

Overpriced and rushed, offers nothing notable compared to the competition, doesn't come with an adequate charger despite the premium price. Worse than the Macbook for not even offering the small plus sides of having macOS. Buy a Razer Blade if you want high performance in a (relatively) light package.

 

-Intel Core i7 2600/k - [9/10]

Spoiler

Quite possibly Intel's best product launch ever. It had all the bleeding edge features of the time, it came with a very significant performance improvement over its predecessor and it had a soldered heatspreader, allowing for efficient cooling and great overclocking. Even the "locked" version could be overclocked through the multiplier within (quite reasonable) limits.

 

-Apple iPad Pro - [5/10]

Spoiler

A pretty good product, sunk by its price (plus the extra cost of the physical keyboard and the pencil). Buy it if you don't mind the Apple tax and are looking for a very light office machine with an excellent digitizer. Particularly good for rich students. Bad for cheap tinkerers like myself.

 

 

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18 hours ago, MoonSpot said:

Still waiting to see nvidia & intel watermarks on all of LTT vids [/cheap jab]

Response to your jab: poke poke.  😂

 

The other comment about EA acting nice made me remember: wasn't EA the one with the slogan "EA games: challenge everything!"?  🤔

 

If that's correct then I suppose I shouldn't be surprised that EA has joined other publishers in the "let's do all sorts of stupid bs to see how much we can piss off consumers? 😈 (insert evil laughing here)" category.   🙄 lol

 

Edit: Though it is good that EA is at least seeming to do one tiny good thing.  

Edited by Bleedingyamato
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Honestly i never liked EA the work more about how to milk people for money and less about making the games better.  

But putting a logo or watermark on all the "sold out" streamers is a great idea. Maybe now u can tell whos review u can trust and who make a paid to good props review. 

Lets hope Linus is on the good side

so we wont end up with his streams getting watermarks all over them ;)

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