AMD Polaris 10 GPU Reportedly Offers Near 980 Ti Performance For 300 USD

[captain cactus]

Also, if this is the "mainstream stuff"...

 

Count me exited for the Fury X/R9 Nano successor.

[Shahnewaz]

3 minutes ago, zMeul said:

because in both cases I'm not comparing performance but the brackets current products are placed by AMD

And that's nothing to cry about. The lower, the better. Pay less for more performance.

Or are you telling me you want less powerful GPUs be put at even higher price brackets? No thank you.

[Belgarathian]

35 minutes ago, Slickwicked said:

Obviously you don't run a business lol

 

33 minutes ago, Clanscorpia said:

Lol the funny thing is, most of my family does. And I know when you want stuff to sell, and you need it to sell, you sell it as cheap as possible. AMD needs a shit ton of money, and if they have to mark down their GPU that much, they will

The strategy you're talking about is called price penetration - It's where you sell your product at low margins so that you can gain market share quickly. 

 

It makes you a shit load of revenue, and virtually no profit until scale of economies kicks in (and given AMD's size, it would be safe to assume they're already benefiting from economies of scale). AMD could definitely use the market share, but they wouldn't be doing that to make money. 

 

The new process, and other improvements could have reduced the cost of the new chip to a point they're comfortable selling it for $300USD - and you have to consider that if they leave too much money in that price/performance bracket, it leaves the doors wide open for Nvidia to undercut them so it's in their best interest to price the chip reasonably. 

[David_K]

When a process is new the amount of defects in the chips per yield are still high, that's the reason why the 390/970 segment dropped so low in price, the process was so old they had no choice but to drop the prices until pascal/polaris comes, now they have no reason to sell the 490/1070 as low as 300. the 1060/480 that will replace the 390/970 in performance will cost that much. especially if the reports about maxwell being discontinued are true. the last of the stock is being slowly sold right now until pascal comes out. 

[deviant88]

this is probably the factory exit price, on the shelves after taxes and profit will be 500$ in US, and ~700 euro in europe

[RagnarokDel]

4 hours ago, IMPERIUS said:

Meh it didn't really "destroy" anything

how the hell do you consider up to 20-30% improvement for the same price point not destroy?

[Guest]

2 hours ago, Clanscorpia said:

Lol the funny thing is, most of my family does. And I know when you want stuff to sell, and you need it to sell, you sell it as cheap as possible. AMD needs a shit ton of money, and if they have to mark down their GPU that much, they will

Oh man, don't own your own business, 

 

If the card is actually faster than a 980ti. And they sell it for 300, it'll cannibalize sales on their other cards. So theyll loose money, considering a fury x might be equal or bettr than a 980ti. It sells for around 500 to 600, the r9 cards are from 250 to 450, so why would they sell the new one for 300 dollars and undercut every single card they have, I can guarantee its not going to be 300 dollars, alsoAMD doesn't need that much money, AMD makes cpu,gpu for xbone,ps4,new nintendo, 40 million ps4 over 20 million xbox ones sold, now the nx  plus the new ps4 neo, AMD is fine, 

 

 

[RagnarokDel]

3 hours ago, zMeul said:

I'm not downplaying anything

it's based on what AMD already considers mainstream, not what you me and the average consumer considers mainstream

and 980Ti like performance is not mainstream at all, it's quite hi-end

Inflation? Any kind of freaking factors could change the price bracket of mainstream. Do you think that in 2100, the mainstream bracket is still going to be 150-250$?

 

600 in 2005 is 727$ in 2014

[Clanscorpia]

10 minutes ago, Slickwicked said:

Oh man, don't own your own business, 

 

If the card is actually faster than a 980ti. And they sell it for 300, it'll cannibalize sales on their other cards. So theyll loose money, considering a fury x might be equal or bettr than a 980ti. It sells for around 500 to 600, the r9 cards are from 250 to 450, so why would they sell the new one for 300 dollars and undercut every single card they have, I can guarantee its not going to be 300 dollars, alsoAMD doesn't need that much money, AMD makes cpu,gpu for xbone,ps4,new nintendo, 40 million ps4 over 20 million xbox ones sold, now the nx  plus the new ps4 neo, AMD is fine, 

 

 

AMD is not fine. Their stock is 4 dollars. THATS SHIT. They need money. And they dont care about their old card. If their best card is better, they can always underclock to make it cheaper. It's a very, very good strategy

[zMeul]

17 minutes ago, RagnarokDel said:

Inflation? Any kind of freaking factors could change the price bracket of mainstream. Do you think that in 2100, the mainstream bracket is still going to be 150-250$?

 

600 in 2005 is 727$ in 2014

what are you talking about!? the discussion was based on what AMD considers mainstream performance

what does this has to do with pricing?! inflation?!

[RagnarokDel]

18 minutes ago, zMeul said:

what are you talking about!? the discussion was based on what AMD considers mainstream performance

what does this has to do with pricing?! inflation?!

Are you trying to say there's no correlation between mainstream performance and price? When someone shits in your noodles, just throw the bowl away, dont add salt and try to eat it anyway.

[zMeul]

1 minute ago, RagnarokDel said:

Are you trying to say there's no correlation between mainstream performance and price? When someone shits in your noodles, just throw the bowl away, dont add salt and try to eat it anyway.

if AMD made that parallel good, if not .. then I have nothing further to discuss

[79wjd]

40 minutes ago, Slickwicked said:

Oh man, don't own your own business, 

 

If the card is actually faster than a 980ti. And they sell it for 300, it'll cannibalize sales on their other cards. So theyll loose money, considering a fury x might be equal or bettr than a 980ti. It sells for around 500 to 600, the r9 cards are from 250 to 450, so why would they sell the new one for 300 dollars and undercut every single card they have, I can guarantee its not going to be 300 dollars, alsoAMD doesn't need that much money, AMD makes cpu,gpu for xbone,ps4,new nintendo, 40 million ps4 over 20 million xbox ones sold, now the nx  plus the new ps4 neo, AMD is fine, 

 

 

AMD is not fine. They're in serious financial trouble. Oh and the consoles aren't that profitable for AMD. 

27 minutes ago, Clanscorpia said:

AMD is not fine. Their stock is 4 dollars. THATS SHIT. They need money. And they dont care about their old card. If their best card is better, they can always underclock to make it cheaper. It's a very, very good strategy

The stock being $4 ($3.54 atm) doesn't make it bad, although AMD is in trouble (but you can have a cheap stock while still being a successful/profitable company).

[Guest]

27 minutes ago, Clanscorpia said:

AMD is not fine. Their stock is 4 dollars. THATS SHIT. They need money. And they dont care about their old card. If their best card is better, they can always underclock to make it cheaper. It's a very, very good strategy

Lol ok, stocks aren't as important as u think

[Deletive]

Well I'll be looking for a new GPU this summer if that's the case  

[Guest]

3 minutes ago, djdwosk97 said:

AMD is not fine. They're in serious financial trouble. Oh and the consoles aren't that profitable for AMD. 

The stock being $4 ($3.54 atm) doesn't make it bad, although AMD is in trouble (but you can have a cheap stock while still being a successful/profitable company).

They don't make the consoles for trade in bananas, I'm sure they get paid enough, unless u have whitesheets on their overall profit per console

[Clanscorpia]

7 minutes ago, Slickwicked said:

Lol ok, stocks aren't as important as u think

What I'm saying is they're worth very little compared to it's rivals

[79wjd]

6 minutes ago, Slickwicked said:

They don't make the consoles for trade in bananas, I'm sure they get paid enough, unless u have whitesheets on their overall profit per console

Well, there have been tens of millions of consoles sold, and AMD supplied the hardware for all of them, yet AMD is still I serious financial trouble. Clearly consoles aren't making a big impact, which leads me to the conclusion that they're not that profitable for AMD. Which makes sense since they had to undercut Nvidia in order to get the console contracts.

[Energycore]

I don't get it. Why would AMD charge $300 for a card that clearly has $600 of value today?
 $500 would be a better price point since people are going to buy anyway.

 

I wonder what @zMeul thinks about this?

[Energycore]

4 minutes ago, djdwosk97 said:

Well, there have been tens of millions of consoles sold, and AMD supplied the hardware for all of them, yet AMD is still I serious financial trouble. Clearly consoles aren't making a big impact, which leads me to the conclusion that they're not that profitable for AMD. Which makes sense since they had to undercut Nvidia in order to get the console contracts.

 

 

 

 

AMD's Stock Price Skyrockets 52% in a Single Day

[zMeul]

2 minutes ago, Energycore said:

I wonder what @zMeul thinks about this?

i already gave my thought on this: it's bullcrap! where is the source for this so called "rumor" 

[Energycore]

Just now, zMeul said:

i already gave my thought on this: it's bullcrap! where is the source for this so called "rumor" 

As always, your insight is interesting and resourceful.

[zMeul]

2 minutes ago, Energycore said:

As always, your insight is interesting and resourceful.

you asked me something, now don't come complaining if you don't like the answer 

 

if this is a 300$ card, it's not at 980Ti performance - the costs alone of producing low yield GPUs cannot be possibly covered under that price

[Rune]

Best of luck to AMD. Can't wait for Nvidia to get off their asses and make a true performance GPU again. Probably would have been happy to stick to 28nm if AMD didn't plan on switching.

[Belgarathian]

16 minutes ago, Slickwicked said:

Lol ok, stocks aren't as important as u think

Stock prices fluctuate, but you have to remember that it's the capital value of the company - so when your debt>capital value, you're insolvent and shouldn't be trading. 

 

So if you were basing your debt to equity ratio on stocks that have a MV of $15 and they drop to $5, you're in a lot of trouble.