AMD currently discussing breakup, spinoff, or split-up of the company (separation of divisions)

[BiG StroOnZ]

                                                                               

 

Chipmaker Advanced Micro Devices is at the initial stage of reviewing whether to split itself in two or spin off a business, seeking to reverse its fortunes and take on rival Intel Corp, according to three people familiar with the matter.

 

The deliberations are preliminary and no decision has been made, the people said. The review highlights Chief Executive Lisa Su's determination to consider every possible option to turn the company around.

 

AMD has asked a consulting firm to help it review its options and draw up scenarios on how a break-up or spin-off would work, the people said this week, asking not to be identified because the deliberations are confidential.

 

One option under consideration is separating AMD's graphics and licensing business from its server business, which sells processors that power data centers, one of the people said.

 

AMD had explored such a move in the past and decided against it, the people said. Su, however, who took over as CEO last October, judged that there is merit for the company to at least consider such a possibility again, the people added. There is no certainty that a split or spin-off will occur, the people cautioned.

 

 

Source: http://www.reuters.com/article/2015/06/19/us-amd-split-idUSKBN0OZ2KP20150619

 

I like that Su is considering this option, because currently I think AMD has too much on their plate. And the more you take on, the less control you have. As we have seen this hasn't been so positive for AMD, so I believe like the one option they are considering; seperation of graphics and server business is a very qualified route for AMD to take. That way there can be one focus on graphics to take on NVIDIA then another focus on server for combating Intel.

[Unlikelyjoker]

We just need a trusted company to buy out AMD.

Samsung please. I don't want to see AMD go bankrupt sometime in a few years

[Suika]

C'mon, ATi.

[thekeemo]

C'mon, ATi.

thats not whats going on its Amd consumer nad AMD corporate

[Dabombinable]

Honestly if we get Ati back and AMD just making CPU's everyone will be better off. AMD bought Ati and then things just went to shit within a few years.

[BiG StroOnZ]

thats not whats going on its Amd consumer nad AMD corporate

 

No if they do split, the division can get picked up by a larger company.

[VagabondWraith]

Would hate to see AMD go. Would not like Nvidia controlling the market. Or Intel for that matter. Hopefully they can get things turned around which I hope Su is capable of.

[pit5000]

if this happens there will be lots of legal BS surrounding patent cross-licensing

[PercySavageEG]

If the split actually happen, I really want to see Samsung or maybe even Apple pick this up, that might be really interesting to see. (I know it is kind of unrealistic but it is just just my opinion)

[KirbyTech]

We just need a trusted company to buy out AMD.

Samsung please. I don't want to see AMD go bankrupt sometime in a few years

I don't think Samsung is the right company to buy out AMD. They work closely with Intel I believe and AMD is not up to where Intel is currently. So I don't see a good business reason for them to buy AMD from their side. For AMD it might be good but it would be a dumb more for Samsung.

 

I can see where a split would be good but I also see a few negatives. AMD gpus are the current main source of income for them. I don't see how the one company from the split would have the funds to create a new CPU past Zen unless Zen goes well. Then there is the legal crap that would need to be done, what happens about branding and licensing Could the cpu company still use what help they have had from the gpu division on the APUs. There are a lot of legal questions that will have to be worked through, I don't see them splitting this year, maybe next year after Zen depending on how it does.

[BiG StroOnZ]

If the split actually happen, I really want to see Samsung or maybe even Apple pick this up, that might be really interesting to see. (I know it is kind of unrealistic but it is just just my opinion)

 

I can see it now, $3000 single GPU's and lawsuits against NVIDIA for making their graphics cards rectangular shaped.

[Ertman]

We just need a trusted company to buy out AMD.

Samsung please. I don't want to see AMD go bankrupt sometime in a few years

That would work out terribly. Not sure what makes Samsung so trusted either.

[patrickjp93]

Clarification for everyone: AMD representatives have assured that any purchase of a division would be incumbent upon a guarantee of IP access by AMD's other division(s). I think AMD is looking for someone to buy out its debts and pay top dollar for ATI. As much as everyone wants Samsung and Qualcomm to jump in, I think the two highest bidders will be Intel and Apple. With Apple's move to the Metal API, SOC experience, and vertical integration structure, it fits their business model to buy ATI even if they have to outbid Intel. It's a risky move, AMD believing they can go all-in on Zen and Zen+. 2015/16 will be even more interesting than I first thought.

[handymanshandle]

AMD should work it out. I'd hate to see AMD revert.

[Misanthrope]

Yes bring back ATI, YES, YES!

 

[Techhog]

We just need a trusted company to buy out AMD.

Samsung please. I don't want to see AMD go bankrupt sometime in a few years

Samsung would kill off their discrete GPUs and put all of the tech into Exynos. It would be the absolute worst case scenario unless the government does its job and breaks up Intel and Nvidia in short order.

[azurezeed]

this could be a good thing, could

[MEC-777]

[VanayadGaming]

But their GPUs are good. The 7000 series was a success, the 200 series was a success...and the 300 series seems great. I don't get it why they would want that... And with Zen coming up... who knows how that will fare against intel.

[Deletive]

Give me a few years and I'll bite.

[Syntaxvgm]

"We may be separate cores now

but on some level

we'll always share cache. "

[Bouzoo]

Lisa is really determined to do something with the company, and I honestly hope she succeeds.

[mr moose]

It would be interesting to see what happens if apple decided to buy them out, completely that is.  A unified marketing strategy, business decisions that are actually thought out and not spur of the moment.  Products that work out of the box.   Sure we'll no longer have a budget option but at least we'll still have an option. 

[Trik'Stari]

Clarification for everyone: AMD representatives have assured that any purchase of a division would be incumbent upon a guarantee of IP access by AMD's other division(s). I think AMD is looking for someone to buy out its debts and pay top dollar for ATI. As much as everyone wants Samsung and Qualcomm to jump in, I think the two highest bidders will be Intel and Apple. With Apple's move to the Metal API, SOC experience, and vertical integration structure, it fits their business model to buy ATI even if they have to outbid Intel. It's a risky move, AMD believing they can go all-in on Zen and Zen+. 2015/16 will be even more interesting than I first thought.

So wait, we could end up in a situation with Intel ATI vs. Nvidia in the graphics card industry?

 

That would be interesting to see.

[cesrai]

So wait, we could end up in a situation with Intel ATI vs. Nvidia in the graphics card industry?

 

That would be interesting to see.

That would be great and Intel iGPUs would just blow up.