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Dietrichw

Samsung couldn't resist turning the ALS Ice Bucket Challenge into an ad

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Posted · Original PosterOP

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It had to be done. Some unscrupulous marketer was always going to try and capitalize on the global popularity of the Ice Bucket Challenge — whose goal is to raise money to fight amyotrophic lateral sclerosis (ALS) — as a cheap ploy to sell you more stuff. In this case, it's Samsung, whose Galaxy S5 shows off its water-resistant design by taking a cold shower and calling out the iPhone 5S, HTC's One M8, and the Lumia 930 to try and do the same. Oddly enough, the waterproof Xperia Z2 doesn't seem to make Samsung's list.

 

Samsung has made a "generous" contribution to a UK organization fighting the same disease as the ALS Association, but the video itself is a pure commercial for the phone, leaving out any mention of or encouragement to participate in the charitable drive.

 

 

wow..... 

 

its one thing to participate and promote the charity but to do it just to sell phones without promoting the charity is another thing. If they had a figurehead of the company do the challenge and talked about ALS it would be perfectly fine

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Samsung are a bunch of marketing cunts


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Really Samsung? Losing my respect as a consumer, day by day... I don't care if they gave money or not, you used this as a means to advertize a product and possibly get more back than you put out.

 

And I think the M8 could do it, considering it can do this:

 


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I don't think this is so bad...? So now you can't make an ad about a popular social thing because it involves charity...?


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It's fine if they donate.  :lol:


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I'm sick and tired of these Ice Bucket Challenge videos that explain absolutely nothing about what ALS is and just do it as if it's another one of those stupid challenges that spread around Facebook and other social media. As for Samsung... they just need to stop and rethink their adverts. I swear the more I see from them the worse and more annoying they are.

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I'm sick and tired of these Ice Bucket Challenge videos that explain absolutely nothing about what ALS is and just do it as if it's another one of those stupid challenges that spread around Facebook and other social media. As for Samsung... they just need to stop and rethink their adverts. I swear the more I see from them the worse and more enjoying they are.

 

I agree: I'm going to dump a bucket of ice and water on you and your going to donate to find a cure or treatement of ALS. Makes all the sense in the world </sarcastic>

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I agree: I'm going to dump a bucket of ice and water on you and your going to donate to find a cure or treatement of ALS. Makes all the sense in the world </sarcastic>

I mean I don't care what people do to raise awareness and the Ice Bucket Challenge is quite an amusing one, so long they actually say what they are doing it for and explain the condition instead of just pointlessly dropping ice cold water on themselves.

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Of course they didn't mention Z2, it is actually waterproof, much better than waterresistant S5 that you can still get water in it if you are not careful.

 

As for the charity thing. It's bullshit. Nobody watching these stupid viral videos are donating shit. And all the people that are participating in these videos are fucking billionaires! They can single handedly wipe the disease of the plant by drowning it in money if they actually cared that much.


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http://daringfireball.net/linked/2014/08/22/samsung-als-challenge

 

"Samsung made a video purporting to show the Galaxy S5 taking the “ice bucket challenge”, not to raise awareness for ALS, but in order to mock competing phones (including the iPhone 5S) for their lack of water resistance.

 

But here’s the thing: Watch the time at the top right of the Galaxy’s status bar. Samsung lacks integrity even when doing something ostensibly for a charity. I couldn’t make this stuff up if I tried."

 

From the company that brought you the benchmark cheater, comes the "we're going to pretend to dump ice water over our phone for charity to make fun of our competitors!"

 

To quote Phil Schiller: "Shenanigans."


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I don't see the point of even doing what they did. What's the point of switching the phone out? Did it not actually manage to take the ice water?


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Correct me if I'm wrong but the ice bucket challenge started as a stand alone thing (like, months ago). The charity part has only very recently been attached to it, it's not like anyone is obliged to mention ALS or similar.

 

 

No mention here, or many others that I've seen.

 

To do it NOW without mentioning ALS is pretty slack, though.

 

Also lol, the time on the phone time changes from 2:16 to 2:50. Guess it didn't survive that one...

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I don't see the point of even doing what they did. What's the point of switching the phone out? Did it not actually manage to take the ice water?

It's not clear that they switched it out, just that an obscene amount of time passed for no apparent reason.


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For those of you who didn't notice:

post-419-0-43298500-1408764584_thumb.png

That is at the 6 second mark. The screen images are doctored, ala Adobe After Effects. 

The right side shows the transition between the two screens. In the lower left corner, the home screen does not align with the phones frame.

 

Boom, Samsung doctored the video.

 

Or maybe the phone accidentally moved around during the video shoot and they had to retake a few scenes...


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This is legit but is sooooooo biased it's almost not funny anymore...

From the company that brought you the benchmark cheater, 

Oh wait that's cause it isn't xD


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I think the ALS challenge is stupid personally, Nice going Samsung on the twist!

I wish I could like this 9001 more times...


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