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_tylermatthew

Keurig taking DRM to a whole new level.

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Posted · Original PosterOP

Well, this is interesting... it appears Keurig is unhappy allowing unlicensed or refillable pods to be used with it's coffee machines, and is going to do something about it. 

http://www.techdirt.com/articles/20140227/06521826371/keurig-will-use-drm-new-coffee-maker-to-lock-out-refill-market.shtml

I have one, and I do use a refillable pod with locally roasted coffee. I have a french press, but that can be time consuming, and I usually end up wasting some.

I'm assuming it will be some sort of RFID tag that allows use? I didn't read the attached document. 

 

I guess Keurig machines aren't all that techy, however... it does raise (for me) an interesting point about how DRM (or in this case, CRM? Coffee Rights Management?) can and will be applied to everyday things, not just digital files... when will companies see that this doesn't benefit them or their customers?

What are some other possibilities of household or business Items that could be "DRM'd"?

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Toilet Roll, that will be DRM'd 1 time use toilet roll, oh wait...


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How dare they get between me and my cup of coffee. But I already have refillable pods so it doesn't matter for me.


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DRM dildos coming!


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Ah, jeez. I need someone to make a refillable VUE pod.


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LTT Recruit: Tacoma | Organization: UOLTT Conglomerate | Group: Salvage and Military | Fleet: Anvil Carrack, Aegis Retaliator and CO Mustang Omega


Appreciation to: artofinca.com | UOLTT Conglomerate on RSI and LTT


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I like how they waste their time and money on this instead of finding ways to lower prices on their own pods. Oh well, I don't drink coffee so I guess I don't have a say in it.


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Posted · Original PosterOP

Not really sure how the term 'DRM' applies here, but whatever. xD

Ya, I'm mostly recycling the phrase, It's not particularly equivilent... except I guess that somehow "refilling" is like copying, in that keurig feels they should rightfully make money every time you make a cup of coffee, and not just at the first sale, since their original concept was a disposable pod. Definitely a stretch, but I think that's kind-of the point -- would keurig had thought about this if DRM weren't such a big deal in other markets?

very odd, and going to end up costing them business I would think. 

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Ya, I'm mostly recycling the phrase, It's not particularly equivilent... except I guess that somehow "refilling" is like copying, in that keurig feels they should rightfully make money every time you make a cup of coffee, and not just at the first sale, since their original concept was a disposable pod. Definitely a stretch, but I think that's kind-of the point -- would keurig had thought about this if DRM weren't such a big deal in other markets?

very odd, and going to end up costing them business I would think. 

 

Technically the term should just be plain old RM but yeah. This is kind of stupid and I do see them losing sales. However does anyone actually search for specific coffee makers though?

 

P.S.This is odd. I know someone named Tyler Matthews in real life.


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Can't wait for more DRM appliances....Can only put Samsung branded food in a Samsung refrigerator, cook using LG branded pots on LG stovetops.  Then Verizon will complain about their bandwidth problems and make these companies pay them a bunch of money for upgrades while simultaneously charging customers with refrigerators and stoves more. 'MURICA!


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Posted · Original PosterOP

Toilet Roll, that will be DRM'd 1 time use toilet roll, oh wait...

So at first it seems hilarious, but imagine one of those big companies that sells toilet paper and paper towel dispensers to large chains adding in a similar technology... use our brand of paper goods, or it no longer works. 

It almost has a tying theme to net-neutrality in the sense that the modern companies feels that they have the right to make money of EVERY aspect of what they do -- Keurig is the cable provider, pods are traffic. 

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umm why not just buy your own coffee ?


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Posted · Original PosterOP

umm why not just buy your own coffee ?

Oh, absolutely... you are correct. 

But that's a question that Keurig's marketing team should seriously consider before they actually implement this. It's less about it actually affecting anyone, and more a strange example of how far and into what odd markets this type of corporate thinking is spreading. 

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How dare they get between me and my cup of coffee. But I already have refillable pods so it doesn't matter for me.

You could just make it the proper way. All you need is a coffee grinder and the actual stove coffee maker thing. I have both and the coffee I make in it is way better than the machines. It's really cheap to. I think you can pick up a grinder for £20 and a stove thingy for £30 if you are looking for really nice ones. They also don't break because there are no moving parts.


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Well the problem in this case is that if you're not buying the cups from them (prefilled with coffee or tea) they're loosing out, so they try to sell you the refillable cup with good margin to make up for that.

 

That being said, you do pay >$100 for the machine itself... Don't get greedy Keurig, I like your products.


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So at first it seems hilarious, but imagine one of those big companies that sells toilet paper and paper towel dispensers to large chains adding in a similar technology... use our brand of paper goods, or it no longer works. 

It almost has a tying theme to net-neutrality in the sense that the modern companies feels that they have the right to make money of EVERY aspect of what they do -- Keurig is the cable provider, pods are traffic. 

If you try to use it again it magically transforms into a hedgehog. That's DRM that would atleast funny:)


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I like how they waste their time and money on this instead of finding ways to lower prices on their own pods. Oh well, I don't drink coffee so I guess I don't have a say in it.

 

In case you needed more evidence that DRM and the war against piracy is a cause spearheaded by failing, mediocre executives looking to blame the shortcomings of their products on any fucking scapegoat they can get their hands on.

That's universal in business not just in the tech industry.


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I honestly can't stand keurigs. The coffee from them (even when using your own in a refillable pod) is very weak and watered down. Starbuck's own Verissmo machine makes much better coffee (and the verissmo pods happen to be cheaper than Keurigs). 

 

Nothing beats a French Press though. 

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this has been the case (or at least they have been trying to make it the case) for printer ink.  There are always ways around it but in the end as the old adage goes: "if you make a better mouse trap, they will make a better mouse".


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DRM dildos coming!

how will that work? 0-0

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