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Master Disaster

Power Color reveal that custom 5700XT cards will start at the same price as reference cards ($399)

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Posted · Original PosterOP

Power colour have revealed that they will have at least one custom 5700XT card priced the same as current reference cards.

 

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In case there was any doubt, custom Radeon RX 5700 XT cards will start at the same price as reference models, which is $399. PowerColor confirmed as much in a Facebook post, in reference to its own custom 5700 XT models that are en route to retail.

 Pricing will almost definitely shake out in similar fashion for custom 5700 (non-XT) cards as well, compared to reference designs, which start at $349. Officially, however, only custom 5700 XT models have been confirmed to start at the same price as reference variants.

 

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PowerColor is highly unlikely to be alone in offering custom models starting at the same price as reference SKUs. Of course, pricing will vary by model, with overclocked models wielding higher end components historically commanding a premium.

 

AMD have confirmed that custom variants will be available in August however Asus have said there's probably won't appear until September.

 

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AMD has said that its hardware partners will have custom cards available around the middle of August. It remains to be seen how many will land on retail shelves in a couple of weeks, though. Asus, for example, recently said it would provide "more details in September."

 

https://www.pcgamer.com/uk/amp/custom-radeon-rx-5700-xt-cards-will-start-at-dollar399-same-as-reference-models/

 

I'm keeping an eye on the 5700 XT custom cards as my Vega 64 has developed heat problems. Hearing that they'll be starting at the same price as reference cards is pretty damn good.


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Posted · Original PosterOP
1 minute ago, TrigrH said:

Nothing like good ol early adopters tax.

Ikr, imagine being someone who bought a reference 5700XT now hearing you can get a better cooling solution which probably means higher clock speeds and less noise for exactly the same price.


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Just now, Master Disaster said:

Ikr, imagine being someone who bought a reference 5700XT now hearing you can get a better cooling solution which probably means higher clock speeds and less noise for exactly the same price.

*cough* 2070 *cough* 2080

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Why hasn't AMD opted to do a launch with board partners from the get go? If they've done that, people would be grabbing these last month already. Instead, everyone was waiting for august for aftermarket ones...

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These new Navi cards despite their high performance use very small dies and few numbers of compute units, plus no expensive HBM memory. Combined that with the fact that Nvidia's lineup was overpriced compared to previous GPU generations. It has allowed AMD and their partners to maintain very good margins on these new Navi cards. They have a lot of room to further cut prices and still make lots of money, this was not the case with Vega.

 

2 hours ago, RejZoR said:

Why hasn't AMD opted to do a launch with board partners from the get go? If they've done that, people would be grabbing these last month already. Instead, everyone was waiting for august for aftermarket ones...

As with most launches AMD engineers were probably scrambling and tweaking things at the last moment to get everything ready for launch. So they were not able to send the representative engineering samples early enough to their board partners, who probably needed a few months to design and test their variants.

 

This is what was sucky about the launch. Nobody would have complained about the blower cooler if there were other options available at launch.

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The Red Devil card would be awesome to see. 


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I think the starting at MSRP blower card price is a bit misleading. You can still have a card with a crappy cooler on it that runs just as hot as a blower be priced at that price while any decent cooler will obviously be more.

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Nice! This is good for competition. If they had to price them $30-$50 more expensive than the reference cards, they wouldn't be competitive anymore.

 

I am sure AMD is selling them to board partners at a reasonable price, so they can still make a good profit at $399. It is in AMD's best interest to keep these cards at $399

 

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5 hours ago, Master Disaster said:

Ikr, imagine being someone who bought a reference 5700XT now hearing you can get a better cooling solution which probably means higher clock speeds and less noise for exactly the same price.

That is how GPU launches always work though.

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Don't really care too much Asus delivering late. Still remember their 390/x cooling solution.

 

If you're shopping AMD. Go for sapphire. Alternatively MSI.

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Posted · Original PosterOP
6 minutes ago, MMKing said:

Don't really care too much Asus delivering late. Still remember their 390/x cooling solution.

 

If you're shopping AMD. Go for sapphire. Alternatively MSI.

Heatsink.jpg

Funny thing about that, Overclockers UK have a single custom 5700XT listed, it went up today and it's pre order only but the funny thing is it's an Asus card.


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7 hours ago, Humbug said:

These new Navi cards despite their high performance use very small dies and few numbers of compute units, plus no expensive HBM memory. Combined that with the fact that Nvidia's lineup was overpriced compared to previous GPU generations. It has allowed AMD and their partners to maintain very good margins on these new Navi cards. They have a lot of room to further cut prices and still make lots of money, this was not the case with Vega.

 

As with most launches AMD engineers were probably scrambling and tweaking things at the last moment to get everything ready for launch. So they were not able to send the representative engineering samples early enough to their board partners, who probably needed a few months to design and test their variants.

 

This is what was sucky about the launch. Nobody would have complained about the blower cooler if there were other options available at launch.

Nonsense. There is no need for a custom PCB underneath. It can be 100% reference as that's already tested and designed by AMD itself. Meaning, only thing up to the vendor is to slap some other cooler on it. Given almost everyone recycle as much of products as possible to lower the costs, chances are, they could use Polaris coolers for it with minimal adjustments. So, yeah, I don't believe they were doing it last second.

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AMD - hey partners I get first dibs on the market for some spot sales and margins on our end, but you cant release until later - with that being said we will only provide blowers so that when yours release ours will mainly be considered for water cooling applications or SFF builds.

 

That's my guess how this relationship works


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And they should be selling for the same price as the reference card, thats how it works for both AMD and Nvidia. But it's still annoying that AMD keeps selling reference cards with awful blowers, for the same cost they could just partner up with Powercolor or Sapphire and sell a custom cooled reference card.

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I mean the XT really needs AIB cooler, blower is good but loud.


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Some others

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8 hours ago, maartendc said:

Nice! This is good for competition. If they had to price them $30-$50 more expensive than the reference cards, they wouldn't be competitive anymore.

Well they would still be competitive, because Nvidia currently has worse price/performance in this segment. But ya they would not sell as well...

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