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Shreyas1

Twitch Streamers Paid up to 50k USD per hour by publishers for new games

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Posted · Original PosterOP
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The Wall Street Journal has published a new report that details how top streamers, those who attract 15,000 or more viewers simultaneously, can earn between $25,000 and $50,000 an hour when publishers pay them to stream a newly released game.

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( I didn't use WSJ because you need a subscription to access it which I don't have )

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You have these streamers who have captive audiences of anywhere from 5,000 to 200,000 viewers at a time, depending on what they’re playing, and it’s a direct showcase of your product not in a thirty second, questionably targeted TV ad or pop-up banner, but it’s hours of gameplay at a time streamed directly to your target audience through the mechanism of a public figure they like and trust. There’s really nothing else like it across other forms of advertising. It’s like paying Lebron James to speak into a camera for two days straight about new pair of shoes on a stream watched by thousands or millions of captive fans. It’s a level of direct targeting and mass exposure to a product that is invaluable, so invaluable that $25-$50,000 an hour, depending on the streamer, is almost a steal, especially when you consider the tens of millions of dollars that are already spent on far more traditional and far less effective forms of advertising in the industry.

This makes sense, as it is much cheaper and effective than traditional advertising. Still, it's kinda strange how these people make more in an hour than most people do in a year. You have to have a big audience for this much, so it's not like there's no work involved.

 

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Games journalists have endured years of harassment that our coverage of certain games has been “bought and paid for” when we give out high or low review scores or provide positive or negative coverage. There have been huge scandals over things like a journalist being fired for giving a low score to a game that was site’s advertising partner, though events like that are few and far between.

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“We have the power to convince people to buy a game they’re on the fence about,” said Benjamin Lupo, one of the live-streamers Electronic Arts paid to play “Apex Legends” for a few hours at its release Feb. 4. “They see us as more trustworthy than a name they don’t recognize that wrote a review. They can see our faces. It’s live interaction."

So people trust them more because they…seem more like actual people than a byline on a page? It sounds strange, but it’s true, it really is. Streamers feel like friends. Most journalists don’t.

Gee I wonder why/s

 

https://www.forbes.com/sites/paultassi/2019/05/19/twitch-streamers-are-getting-paid-50000-an-hour-to-play-new-games-they-deserve-it/#7bf6acc25fe3


 

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Oh they (the streamers) were paid by the publishers to play it.. From the title I thought it was the other way around, which I thought would have been weird :P

But this is not surprising to me (of course these numbers are esoteric to a plebian like me, the concept is not), it's quite a simple way to get a lot of eyes on your game, in a non-trailer setting.

 

Of course it can also go the other way around, e.g. game servers crashing on the streamer.. But I imagine they have some people pulling some strings in the background making sure the servers won't go down on the streamers.


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ƆԀ S₱▓Ɇ▓cs: i7 6ʇɥפᴉƎ00K (4.4ghz), Asus DeLuxe X99A II, GT҉X҉1҉0҉8҉0 Zotac Amp ExTrꍟꎭe),Si6F4Gb D🅾🅼🅸🅽🅰🆃🅾r PlatinUm, EVGA G2 Sǝʌǝᘉ5ᙣᙍᖇᓎᙎᗅᖶt, Phanteks Enthoo Primo, 3TB WD Black, 500gb 850 Evo, H100iGeeTeeX, Windows 10, K70 R̸̢̡̭͍͕̱̭̟̩̀̀̃́̃͒̈́̈́͑̑́̆͘͜ͅG̶̦̬͊́B̸͈̝̖͗̈́, G502, HyperX Cloud 2s, Asus MX34. פN∩SW∀S 960 EVO

Just keeping this here as a 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It's funny -- there are some gamers who claim streamers are more authentic than game journalists, but don't flinch at the bias of a streamer being paid to play a game.

 

This isn't even to knock streamers for doing it, so long as they disclose what they do -- it's that you shouldn't expect an objective stance from someone who literally received cash from the company.

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Posted · Original PosterOP
18 minutes ago, Commodus said:

It's funny -- there are some gamers who claim streamers are more authentic than game journalists, but don't flinch at the bias of a streamer being paid to play a game.

 

This isn't even to knock streamers for doing it, so long as they disclose what they do -- it's that you shouldn't expect an objective stance from someone who literally received cash from the company.

IMO it's only a matter of time before some streamers become greedy and ruin it for everyone. 


 

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i knew they were paid but not THAT much... damn...

i feel a sudden passion to become a twitch streamer

idk why


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I can see why. Streaming is a great way to advertise games, videos used to be the best but they lack the interactivity and spontaneity of streams.


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Except they all deny it


Awareness is key. Never enough, even in the face of futility. Speak the truth as if you may never get to say it again. This world is full of ugly. Change it they say. The only way is to reveal the ugly. To change the truth you must first acknowledge it. Never pretend it isn't there. Never bend the knee.

 

Please quote my post in your reply, so that I will be notified and can respond to it. Thanks.

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1 minute ago, LinusTech said:

Gotta get into Twitch streaming lol

Please do xD 


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The time Linus replied to me on one of my threads: 

 

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I'm guessing the girls who show their cleavage make even more?


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Posted · Original PosterOP
2 hours ago, LinusTech said:

Gotta get into Twitch streaming lol

 

2 hours ago, LinusTechTipsFanFromDarlo said:

Please do xD 

The Wan Show? XD 


 

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2 hours ago, LinusTechTipsFanFromDarlo said:

Please do xD 

Would rather watch a cardboard cutout.


Yup the yup.

 

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5 hours ago, Commodus said:

It's funny -- there are some gamers who claim streamers are more authentic than game journalists, but don't flinch at the bias of a streamer being paid to play a game.

I mean, they are payed to play the game, not review it. There's a pretty big difference between the two and most of the time you can tell if a streamer is genuinely enjoying the game by their reactions (and if they keep playing it after a week or so). 


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Shit, time to become a plastic sellout and get absolutely fucking loaded.


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On 2/26/2019 at 2:37 AM, campy said:

when my girlfriend comes over and sees my dining room and kitchen counters covered in pc parts from pre 2006 she immediately takes off her clothes

nothing sexual, she just doesnt want the nerd dust on her clothes 

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Every single streamer who is doing it has "#sponsored" in his streaming title during the sponsored game times. It shouldn't be a surprise to anyone why that's there.

Streamers usually aren't allowed to talk about the numbers they get for the sponsored streams but there have been some streamers who already said that they revieve "insane" ammount of money for it. Especially mobile games, those are willing to pay a lot of money even to smaller streamers. 


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Motherfuckers make more than the average family pushing a mediocre game.


Volume / Normalized 100% / 89% (content loudness 1.0dB)

Yes, I'm gay and don't give a shit about pride. My sexuality isn't my personality; my VHS tapes and my video captures are.

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This isn't even news to anybody who keeps up with streaming, lmao.

 

Im not sure how they got that number tho, because as @Medicatesaid, they aren't supposed to talk about it.

 

It's kind of funny to see stories like this, however, because so many people still don't see streaming as a "real job". Yes, it's hard to make it, but you get in it what you get out of it. Its probably the easiest way to "make it" in the entertainment industry, streaming is.

 

I don't have the patience for it (streaming, or gaming for more than an hour or 2), but I sure am missing out. Even as a lawyer these streamers make what my starting salary would be in 2 hours.


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Monitor: LG - 34UM69G-B 34.0" 2560x1080 75 Hz Monitor  (Purchased For $0.00) 
External Storage: Western Digital - My Passport Slim 1 TB External Hard Drive  (Purchased For $20.00) 
External Storage: Seagate - Backup Plus 1 TB External Hard Drive  (Purchased For $20.00) 
Total: $1159.48

Main PC: See spoiler tag

Laptop: Early 2014 Macbook Air. Intel i5-4260U, 4GB RAM, 128GB Apple PCI-E SSD, Intel HD Graphics 5000

Phone: iPhone XS Max 64GB: A12 Bionic. 4GB RAM, 6.5-inch 2,688 x 1,242 OLED, 3,174 mAh 

Wearables: Sony 1000XM2

Random devices in various stages of working: Dell Inspiron 1000 (Works perfect other than battery), Late 2008 Macbook Aluminum Unibody (For Sale), Gateway Solo W2000 Laptop (For writing floppies, needs a battery), iBook G4 (For Sale.), Surface 3 (Touch screen is borked, perfect otherwise.), Lenovo G580 (For Sale)

 

Spoiler

"Love is a bitch with a blindfold" You clicked the wrong spoiler! Hah! Bet you feel really bamboozled now!

 

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Jesus, they earn almost as much as I do slaving away at my Desktop tech job. 

 

Wish I had the kind of personality to succeed in streaming.


New Build (The Compromise): CPU - i7 9700K @ 5.1Ghz Mobo - ASRock Z390 Taichi | RAM - 16GB G.SKILL TridentZ RGB 3200CL14 @ 3466 14-14-14-30 1T | GPU - ASUS Strix GTX 1080 TI | Cooler - Corsair h100i Pro | SSDs - 500 GB 960 EVO + 500 GB 850 EVO + 1TB MX300 | Case - Coolermaster H500 | PSUEVGA 850 P2 | Monitor - LG 32GK850G-B 144hz 1440p | OSWindows 10 Pro. 

Peripherals - Corsair K70 Lux RGB | Corsair Scimitar RGB | Audio-technica ATH M50X + Antlion Modmic 5 |

CPU/GPU history: Athlon 6000+/HD4850 > i7 2600k/GTX 580, R9 390, R9 Fury > i7 7700K/R9 Fury, 1080TI > Ryzen 1700/1080TI > i7 9700K/1080TI.

Other tech: Surface Pro 4 (i5/128GB), Lenovo Ideapad Y510P w/ Kali, OnePlus 6T (8G/128G), PS4 Slim.

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Huh, maybe there are benefits to being a big streamer on Twitch.

 

Thaaaaaaaaaaaaaat being said I don't know if I could handle an audience of over 5000, because I can barely handle more than 12 viewers.


Officially LTT's 'coolest' member (yes, that's a pun)

The w is pronounced like v, if you're wondering!

Please quote me so I can see that you replied.

Spoiler

Current rig (Ninetales):

Intel Core i7-8086K @ 4.8GHz, ASUS Strix GTX 1070 (8GB), 16GB Corsair Vengeance LPX DDR4-3000, Windows 10 Pro x64

Laptop (Vulpix): 

Intel Core i7-7700HQ, GeForce GTX 1060 (6GB), 16GB G.Skill Ripjaws DDR4-2400, Windows 10 Pro x64
More detailed specs on my profile.

 

On 4/17/2017 at 5:36 PM, Ryan_Vickers said:

Rawr9 Furry Sex

People complaining about Pride Month is why there's a Pride Month

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Meh, streamers who can pull 5000-200,000 viewers at a time are essentially celebrities. Getting that kind of success requires an insane amount of work, talent, and luck. It's no surprise to me that they're paid massively. 

 

I also don't see any problem with it. It's not like the publishers are paying streamers to lie to their audiences or to advertise the game. Playing a game =/= shilling it. 


Ryzen 1600x @4GHz

Asus GTX 1070 8GB @1900MHz

16 GB HyperX DDR4 @3000MHz

Asus Prime X370 Pro

Samsung 860 EVO 500GB

Noctua NH-U14S

Seasonic M12II 620W

+ four different mechanical drives.

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