Massdrop Rebrands to Drop, Ironically Dropping Group-Buys In The Process

[ChaoticGoreMagala]

They claim to be moving away from the group buy system and are going to be just another e-retailer as seen in this comment https://imgur.com/a/TbYUhVt on the official announcement found here: https://drop.com/talk/23063/massdrop-is-now-drop This is unfortunate as the originally community-driven and user focused site will likely no longer feature niche products and will only carry regular stock self-branded items and other main-stream wares. Many others are speculating that they may even resort to 'Drop' shipping rather than keeping their own stock of non-self branded products given the name.
 

Quote

Massdrop wants to make its branding a little snappier and easier to remember. To that end, the company announced a massive rebrand. Now, the community-driven shopping site will be known simply as Drop.

Additionally, they've relaunched on a new highly frustrating to navigate and very uninspiring new site that even they are claiming hasn't been fully worked out. An additional issue I see (that may remedy with time) is that drop.com doesn't even show in the first page of search results and such an obscure branding may struggle to gain traction in an already widely covered retail space where Massdrop never had to compete in.

Quote

“We’ve grown immensely since we first launched Massdrop in 2012. We began with a hypothesis that if we tapped into the power of the internet and communities, we could ultimately understand the types of products and experiences that enable any person to follow their interests,” Steve El-Hage, CEO and co-founder of Drop, said in a statement. “Over the years, we’ve created a completely new way of designing products through data and insights. As Drop, we’re able to take that to the next level with new signal collection capabilities.”

Original article:
https://www.digitaltrends.com/mobile/massdrop-rebrand-drop/

 

[r2724r16]

5 minutes ago, ChaoticGoreMagala said:

<snip>

I personally think "Massdrop" is more catchy than just "Drop", but that's just me.

[Fnige]

MassDrop is easy to remember, Idk if its just me but I would kinda easily forget Drop

[Bouzoo]

Mechanical keyboards community is gonna explode. 

[r2724r16]

5 minutes ago, Bouzoo said:

Mechanical keyboard community is gonna explode. 

*drop

[rawrdaysgoby]

Wow.... I actually always found massdrop to be quite nice, to bad...

[yolosnail]

I think they dropped the ball with this rebrand

[NumLock21]

While I never bought anything from that site, Massdrop is a lot easier to remember in the long run, compared to a vague word Drop.

Only time will tell if the name change was good or not, by seeing how many customers are still left, as time passes on.

[vanished]

Is it actually ironic that they would drop group buying, and also drop "mass" from the name?  That seems like the opposite of ironic to me... like, it makes perfect sense.

 

Not that they would do those things - that's dumb; they were unique and now they'll just be another retailer - but I mean, if they're gonna make one of those changes the other goes with it nicely.

[yolosnail]

2 minutes ago, Ryan_Vickers said:

Is it actually ironic that they would drop group buying, and also drop "mass" from the name?  That seems like the opposite of ironic to me... like, it makes perfect sense.

 

Not that they would do those things - that's dumb; they were unique and now they'll just be another retailer - but I mean, if they're gonna make one of those changes the other goes with it nicely.

This is like eBay dropping online auctions and focusing on local auctions and re-branding themselves as Bay

[Dylanc1500]

1 minute ago, yolosnail said:

This is like eBay dropping online auctions and focusing on local auctions and re-branding themselves as Bay

Or becoming an online wife bidding site and changing the name to eBae.

[NumLock21]

In other news, TunnelBear has decided to change their name to bear.

[yolosnail]

Just now, NumLock21 said:

In other news, TunnelBear has decided to change their name to bear.

And Floatplane is now just plane

[NumLock21]

1 minute ago, yolosnail said:

And Floatplane is now just plane

SquareSpace to just Space

Error: Web domain Space.com has already been taken.
Sheeeiitttt!

[Misanthrope]

Oh good, let me mark their emails as spam then.

[S w a t s o n]

Who thought this was a good idea?

[Salv8 (sam)]

*first thing to some to head*

 

[Guest]

I’ll just go back to buying tech off AliExpress then lol. Why waste the niche you’ve created? This is the worst idea, when they could just have both.

[.Apex.]

they had a very memorable and catchy name going on.. who approved this? wtf?

[ARikozuM]

So is Xbox now Box? Or [blank]?

[Blademaster91]

I think this is a terrible idea, the MassDrop name was well known and the whole point of buying there was group buying.

[williamcll]

You can say my thoughts for the website has seen a drop.

[dalekphalm]

30 minutes ago, ARikozuM said:

So is Xbox now Box? Or [blank]?

Box is taken. It’s a cloud storage company that competes with Dropbox, OneDrive, etc. 

[ChaoticGoreMagala]

7 minutes ago, dalekphalm said:

Box is taken. It’s a cloud storage company that competes with Dropbox, OneDrive, etc. 

Amusingly when you Google 'Drop', Dropbox is the first thing that comes up, Drop.com is nowhere to be found on the first page even. Google MassDrop however....

I went from keeping tabs on what they had drops on to not even caring about the platform anymore.

[RejZoR]

That's stupid. "Massdrop" is an unique word. "Drop" is just a generic one. Didn't anyone tell them about that?