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Arika S

Time to rev up those delete buttons: Facebook plans to pass your photographs to advertisers and make users the stars of online ads

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Posted · Original PosterOP

In a move that should surprise literally no one at this point, facebook as decided to patent ads being created using facebook user photos without their consent

 

source contains a registration wall, but the full article is quoted below to you dont have to

 

Quote

Facebook has developed a plan to turn its users into the stars of advertising campaigns through new technology which can automatically scan people’s photographs and identify which products are featured in them.

 

The social network was granted a patent in the US for a system which can detect photos people have uploaded that feature items such as alcoholic drinks and snacks. The company would then pass those images to the brands, which would turn them into adverts for other Facebook users to see.

One example given in the patent filing is a Facebook user uploading a photograph of a party in which they are pictured holding a bottle of Grey Goose vodka. The social network could automatically detect the bottle of vodka in the photograph and send the image to Grey Goose to be turned into an online advert for the product, using the original photograph.

 

The patent filing suggests that the adverts would only be targeted to a person’s Facebook friends if they had limited their privacy settings so that only their friends could see the image. As the patent did not go into the specifics of how the system would work, it is unclear whether users would be able to opt out of it. 

 

The social network wrote in its patent filing that it is keen to gather information on what its users do in the real world, away from the internet.

Facebook wants to create automated sponsored posts from users' photographs

Facebook has already invested in new technology to scan its users’ images to understand what’s in them. Last year the company announced a tool that it called “Rosetta” which automatically reads any text in photographs. The system scans more than a billion photographs and stills from videos every day, Facebook has said.

 

Several companies are looking to turn normal social media users into so-called “micro-influencers". British company Zyper, for example, has partnered with brands including Kellogg’s and L'Oréal to help them find fans of their products on social media.

Unlike Facebook’s new system, Zyper encourages users to apply to take part in campaigns, rather than having their photographs automatically scanned. Approved Zyper users can then send sponsored social media posts in return for rewards from the brands.

Many prominent brands have also moved away from using celebrity endorsements in advertising, instead choosing to feature their regular customers and employees.

 

Make-up brand Sephora featured its own employees in its 2017 Christmas advertising campaign, for example.

Facebook also said in its patent filing that it could create a "heat map" for a brand, showing where Facebook users had been photographed with its products.

 

Facebook’s patent for the system does not mean that the social network will immediately begin building the feature. Many technology companies file patents for ideas they have no intention of developing, either as a way of protecting abandoned projects, marketing, or to stop their competitors building products or features.

A Facebook spokesman said: "We often seek patents for technology we never implement, and patent applications — such as this one — should not be taken as an indication of future plans."

 
 

https://www.telegraph.co.uk/technology/2019/04/09/facebook-plans-pass-photographs-advertisers-make-users-stars/

 

 

Did you post a photo of you holding a <beer brand>? well guess what you might find yourself the star of a <beer brand> ad.

 

i feel like this is a gross mismanagement of peoples photos and hope to hell that if they decide to implement it that it is deemed a breach of privacy since if you dont have your privacy settings on the right option, your face and <product> could be out there for literally millions of people to see. Post a cheeky picture with a condom wrapper on the bedside table that you forgot to clear off? guess what you're the new face of Trojan.

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Can we just nuke FB HQ and Zuckerburg into the next multiverse?


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13 minutes ago, Arika S said:

In a move that should surprise literally no one at this point, facebook as decided to patent ads being created using facebook user photos without their consent

 

source contains a registration wall, but the full article is quoted below to you dont have to

 

https://www.telegraph.co.uk/technology/2019/04/09/facebook-plans-pass-photographs-advertisers-make-users-stars/

 

 

Did you post a photo of you holding a <beer brand>? well guess what you might find yourself the star of a <beer brand> ad.

 

i feel like this is a gross mismanagement of peoples photos and hope to hell that if they decide to implement it that it is deemed a breach of privacy since if you dont have your privacy settings on the right option, your face and <product> could be out there for literally millions of people to see. Post a cheeky picture with a condom wrapper on the bedside table that you forgot to clear off? guess what you're the new face of Trojan.

Didn’t something like this happened with instagram a few years ago?

(Without the scanning tho)

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17 minutes ago, Arika S said:

Time to rev up those delete buttons

I mean... It's hard to convince old people to delete their Facebook accounts.


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Are the people working at Facebook retarded? seriously, the bad news never stop, this is like the 4th I saw this year? But ofc since they are a dominating social media platform, they don't give a shit because people have nothing else to use, they've also bought Instagram, Whatsapp, etc

Twitter is the only "competitor" but I would consider it different, it appeals to a specific type of people, there's really no competitor for Facebook

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2 minutes ago, _Syn_ said:

Are the people working at Facebook retarded?

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16 minutes ago, _Syn_ said:

Are the people working at Facebook retarded?=

I feel like they just hire interns and fresh college grads to do everything except upper management while upper management swims in a vault of gold coins Scrooge McDuck style.

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4 minutes ago, Mira Yurizaki said:

I feel like they just hire interns and fresh college grads to do everything except upper management while upper management swims in a vault of gold coins Scrooge McDuck style. 

yeah I wouldn't be surprised at all if that's true :D I hope the people suggesting these retarded ideas keep doing so, eventually they'll fall apart

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Thats actually a really cool idea. Not sure how the legality works though since normally people have to sign a consent form if they appear in a paid ad. You can't just take a picture of a random person off the street and use them in an ad without permission.

There is also the giant problem of someone stealing an image and uploading it to facebook. If I take a picture of myself and upload it to twitter, and someone takes that image and uploads to facebook, that doesn't give facebook the right to use my image.

Its a cool idea, but I don't see how it could be implemented.

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Not a big deal. I just have to make sure there is a dixie flag in all of my pictures. It's the best advertising deterrent.

47 minutes ago, r2724r16 said:

I mean... It's hard to convince old people to delete their Facebook accounts.

And people that have to be present on social media for their work.


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39 minutes ago, Mira Yurizaki said:

I feel like they just hire interns and fresh college grads to do everything except upper management while upper management swims in a vault of gold coins Scrooge McDuck style.

 


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It would be interesting to see how this would stack up against Australian law.

 

In order to publish an image you need specific permission from the owner of that image.  Facebook's T&C's aren't legally binding when they include clauses that are unfairly demanding (like ownership of all your photo's).    Although were facebook falls in regard to our privacy laws is still to be determined because the laws are specifically written for business services. 

 

Some similar information (not the same but invoke the same CR laws).

 

https://creativecommons.org.au/blog/2015/08/think-before-using-photographs-from-the-internet/

 


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1 hour ago, _Syn_ said:

Are the people working at Facebook retarded? seriously, the bad news never stop, this is like the 4th I saw this year? But ofc since they are a dominating social media platform, they don't give a shit because people have nothing else to use, they've also bought Instagram, Whatsapp, etc

Twitter is the only "competitor" but I would consider it different, it appeals to a specific type of people, there's really no competitor for Facebook

Here's an idea.

 

Drop social media like a hot rock. Go back to what people did before, take interest in the people in your life and I don't know, maybe communicate with them directly?

 

Fuck Facebook, Fuck Twitter, Fuck. Social. Media.

 

The machine must die.


Computer's don't make errors. What they do, they do on purpose. By now your name and particulars have been fed into every laptop, desktop, mainframe and supermarket scanner that collectively make up the global information conspiracy, otherwise known as The Beast.

 

You just be careful. Computers have already beaten the Communists at chess. Next thing you know, they'll be beating humans.

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35 minutes ago, Trik'Stari said:

Here's an idea.

 

Drop social media like a hot rock. Go back to what people did before, take interest in the people in your life and I don't know, maybe communicate with them directly?

 

Fuck Facebook, Fuck Twitter, Fuck. Social. Media.

 

The machine must die.

Tell that to LTT... Tell them to just shut down their business.


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18 minutes ago, IDprofile said:

Tell that to LTT... Tell them to just shut down their business.

Big difference between the three. LTT has a targeted audience, Twitter and Facebook do not, they themselves provide very little in the way of their own original content to the general public, whereas LTT is a media company that creates its own content, and hosts a forum to engage directly with it's viewbase.

 

Furthermore, LTT isn't stealing peoples data to sell to the highest bidder (as far as we know). Finally, LTT doesn't manipulate the content on these forums in order to achieve a preferred political or business outcome. Twitter and Facebook demonstrably do.

 

Conflating a small tech forum with twitter and facebook is a rather ignorant move to be honest.


Computer's don't make errors. What they do, they do on purpose. By now your name and particulars have been fed into every laptop, desktop, mainframe and supermarket scanner that collectively make up the global information conspiracy, otherwise known as The Beast.

 

You just be careful. Computers have already beaten the Communists at chess. Next thing you know, they'll be beating humans.

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46 minutes ago, Trik'Stari said:

Big difference between the three. LTT has a targeted audience, Twitter and Facebook do not, they themselves provide very little in the way of their own original content to the general public, whereas LTT is a media company that creates its own content, and hosts a forum to engage directly with it's viewbase.

 

Furthermore, LTT isn't stealing peoples data to sell to the highest bidder (as far as we know). Finally, LTT doesn't manipulate the content on these forums in order to achieve a preferred political or business outcome. Twitter and Facebook demonstrably do.

 

Conflating a small tech forum with twitter and facebook is a rather ignorant move to be honest.

That's not at all what I meant. You're saying for us to all leave the big social media platforms as a stance on privacy. I'm not putting LTT along with the big social media platforms. I'm putting LTT with the rest of us users of the big social media platforms. Leaving social media isn't as simple as just changing back to talking to your friends in person. Many of us rely on social media to make a living(like LTT).


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Oh Zucks.. they're at it again..

 

I wouldn't be surprised if they have something in their ToS that basically gives them immunity against any complaints or lawsuits and if the option to opt out is harder to find than Waldo.


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I think every news article that describes what Facebook is doing should contain a link to instructions on how to delete your account. I deleted Facebook three years ago. Since then I have lost weight, upgraded my girlfriend to wife, got a promotion at work, and bought a house. Deleting Facebook is the path to winning!

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