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Shreyas1

Bowser is the New President of Nintendo of America

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Posted (edited) · Original PosterOP
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Reggie Fils-Aime, the charismatic president of Nintendo of America, is retiring. Nintendo announced Thursday that Fils-Aime will step down on April 15. Doug Bowser, currently the head of sales and marketing at Nintendo of America — and yes, that’s his real name — will replace Fils-Aime as president.

As President, Reggie saw the launch of the Wii, DS platforms, Wii U, and Switch. Most of these were very successful consoles.

 

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Doug Bowser joined Nintendo in 2015 as vice president of sales. He previously worked at Electronic Arts and Procter & Gamble.

I hope this doesn't change Nintendo too much, as they are doing pretty well with the Switch right now.

 

https://www.polygon.com/2019/2/21/18235072/nintendo-reggie-fils-aime-retires-doug-bowser-president

 

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Edited by Shreyas1
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2 minutes ago, Shreyas1 said:

As President, Reggie saw the launch of the Wii, DS platforms, Wii U, and Switch. Most of these were very successful consoles.

 

I hope this doesn't change Nintendo too much, as they are doing pretty well with the Switch right now.

 

https://www.polygon.com/2019/2/21/18235072/nintendo-reggie-fils-aime-retires-doug-bowser-president

Agreed

 

" and yes, that’s his real name "

 

Best part of the story

 

 


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I would be a little leary and afraid.. he previously worked at EA.. one of the worst companies for doing right by the customers... RIP.. 


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*puts on tinfoil hat* that guy changed his name to work at nintendo

 

*removes tinfoil hat* it could be just an amazing coincidence... 

 

*puts on tinfoil hat* almost an impossible coincidence.......


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Just now, Skiiwee29 said:

I would be a little leary and afraid.. he previously worked at EA.. one of the worst companies for doing right by the customers... RIP.. 

isnt bowser a villan too?


yeet!

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3 minutes ago, SlimyPython said:

isnt bowser a villan too?

Depends on whose propaganda you believe.


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41 minutes ago, firelighter487 said:

what a coincidence.... *tinfoil hat intensifies*

The BBC Article on this has a link to a Nintendo of America Twitter post welcoming him where he has Mario & Luigi tied up in the background...  Also didn't Nintendo recently release another Mario game involving Bowser?  

 

https://www.bbc.com/news/technology-47326561

 

 

 

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https://twitter.com/NintendoAmerica/status/1098666321473024000

 

Reggie's good bye message. He so embraced the memes. And he's been at this long enough that he deserves a good send off. That's a hard position to occupy, given that he has to make business & strategic decisions while also showing up on late night shows.

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Reggie is charismatic and fun, he's been so good at what he does. I hope Doug is up to the task, he's got big shoes to fill.


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Sad to see Reggie go. He's been there since as far as I can remember giving a damn about E3 and video game news, always loved his enthusiasm. 
 

That's some big shoes Bowser will have to fill, here's hoping he's every bit as good as Reggie was with their fans.


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4 hours ago, WMGroomAK said:

The BBC Article on this has a link to a Nintendo of America Twitter post welcoming him where he has Mario & Luigi tied up in the background...  Also didn't Nintendo recently release another Mario game involving Bowser?  

 

https://www.bbc.com/news/technology-47326561

 

-snip-

He didn't cosplay as Bowser, i'm disappointed. 


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So what kind of timeline are we in where Bowser is in charge of Nintendo of America?


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7 hours ago, Skiiwee29 said:

I would be a little leary and afraid.. he previously worked at EA.. one of the worst companies for doing right by the customers... RIP.. 

He joined nintendo back in 2015. EA wasn't that bad back then.


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He's got all the Nintendo Coin to retire at 57. 

 

He actually seemed like a very likeable person. I recall it coming out that Nintendo of Japan was the one that was enforcing these strict copyright rules concerning gameplay and YouTube and that Nintendo of America did not share the same thinking. He embraced the fact that he was a living meme and that just made him more likeable. He's leaving the company in a good position, it will be interesting to see the trajectory after he leaves.

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8 hours ago, Skiiwee29 said:

I would be a little leary and afraid.. he previously worked at EA.. one of the worst companies for doing right by the customers... RIP.. 

And Reggie used to work for Procter & Gamble, a company I'd say is a lot worse than EA could ever hope to be.

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Did anyone else had tears on your eyes when you were watching Reggie's goodbye video?


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Well, thats sad. I've never been very into the games that Nintendo has made, but I have always admired their spirit of not caving in to the "money money money" attitude. It genuinely seemed like Iwata and Reggie just wanted to entertain people and improve their lives.


 

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14 hours ago, firelighter487 said:

*puts on tinfoil hat* that guy changed his name to work at nintendo

 

*removes tinfoil hat* it could be just an amazing coincidence... 

 

*puts on tinfoil hat* almost an impossible coincidence.......

Fake News. Reggie is immortal. This is obviously an announcement for a Mario Bros ARG. Solve the puzzles to save Reggie. Let's-a go!


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16 hours ago, Shreyas1 said:

As President, Reggie saw the launch of the Wii, DS platforms, Wii U, and Switch. Most of these were very successful consoles.

 

I hope this doesn't change Nintendo too much, as they are doing pretty well with the Switch right now.

 

I mean, he was only president of Nintendo North America. Not Nintendo as a whole, Nintendo's overall president is currently Shuntaro Furukawa https://en.wikipedia.org/wiki/Shuntaro_Furukawa.

 

Mr. Fils-aime would have overseen the "launch" marketing / distribution to the North American market, not necessarily making strategic decisions on products that are in development. He was just the public facing person for the North American market.

 

Nintendo being a Japanese company, I am sure the big shots in Japan do all of the strategic development. So that being the case, I don't see his departure having a big impact on future product development and the direction the company takes.

 

Honestly, him having been in charge of NA, including product distribution, I cannot say he really did that great of a job. Nintendo has been plagued for years by shortages of their popular products in North America: The NES and SNES classics were impossible to find, the Switch was very hard to come by, and I am probably forgetting a bunch of products.

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