Meh, this is like comparing old mmo mouse with crap sensor, switches, brick vs modern light simple mouse and say it's better because it has more buttons. You're missing the target audience, most don't want 100%+ size keyboard or mmo mouse, but quality simple ones. TKL for me, 60% or so don't save space really vs functions.
Also not fair compare price wise comparing rubber dome crap to costly new optical switches board. There are better and cheap mech boards that are better than that rubber dome one.
Also people need to realize there are others then just Logi or Razer just saying. Not that they are bud with new stuff but overpriced vs competition offers nowdays.