I have to say, the cooler designs on these GTX 970's from zotac have to be some of the nicest looking I've seen. and that Extreme Edition cooler look just spectacular with the cardon fiber finish, and the LED's are a nice touch. I just wish they had a blue mode. colour changing LED's lighting the plastic strips maybe? you could almost build a completely modular lighting system for your entire computer now... just need a graphics card cooler, and a motherboard with lighting.
actually. I've frickin' love a motherboard with specialized cooling fans and heat sinks' with accent lighting