The pump RPM is around 1320, CPU fan is in CPU fan header and RPM fluctuates around 1500 upwards. I just changed fan speed to 'smart fan' option.
I did clean off all the old thermal paste before applying the new paste and everything is all attached properly.
If it continues to just increase in temp I'm really not sure what is wrong with it.
I should note as well, that any time I go to BIOS the CPU temp just slowly increases constantly until too high and beeps