Laptop manufacturers are literally just trying to stand out. Most laptops end up being pretty much the same (MacBook clones running windows with worse trackpads) and they throw a few random curveballs to make it stand out. Like really is there that much difference between a dell and a HP laptop? No not really.
Personally if i had to get a windows laptop I'd go with the surface laptop, 3:2 screen is nice and the keyboard is supposed to be superb.
we have a 13 inch spectre at work in our very limited showroom.. its a very oddball device.. the trackpad drives are iffy, power button *is* in a very odd place, there's some other questionable choices, ... but all in all, for a CEO who needs to stand out in a business meeting, it's one hell of a laptop.
just basing myself on your profile picture.. i presume you're not a CEO.. buy an envy x360 instead. it's largely the same featureset, but is notably more affordable. an envy with a dedicated GPU can be had for less than an integrated graphics spectre.