The cloud series of headsets, most notably the cloud 2, are all produced in the same line as the Takstar pro 80's, a company that almost no one in the gaming space knows about. Hyperx did an amazing job of bringing a product with such great price/performance into the gaming space and making them accessible for almost all gamers. I'm begging HP to not change this process, it's what gives hyperx the quality they are known for.