I am writing this from my new Xeon W-2275 workstation. All that was needed was a BIOS upgrade which were very easy to do with the ASUS Flashback feature. Create the BIOS/USB, rename the BIOS file as written in the manual. Plug it in, push the button, let it blink green for a few mins and there you go. I did have the CPU/memory installed but I don't think that was necessary. I think the only requirement was ATX power.
Much credit to Radium_Angel for the tip. ASUS own support gave the following answer:
"Q-Code DF is not a normal error code, this is developement use only. This code combination with red Q-lED light suggests a CPU problem.
After the troubleshooting you have already done, this problem most likely is the motherboard. Please contact the retailer where you bought your system from for warranty processing."
LTT>ASUS confirmed ;)