Before the year of 2017, Samsung had been demonstrating to consumers what could be an edge-to-edge display, and delivering so to a given extent to those who chose their devices. Then, in 2017 Apple finally introduced the iPhone X, which brought an utter change from the iconic, traditional iPhone design that had only faced small tweaks throughout the years dating from its original launch. Then in the past years... bezel-less phones have had a flood into the market, and present wherever you may look.
When Apple introduced the iPhone X, an incredibly large number of people complained about the so popular notch, and to this day vigorously wish that it was not present... Such response makes me wonder about something... once Apple ceases to make use of the notch, as underneath the display camera technologies are being developed, and evolving as You read... what sort of era in the smartphone design are we going to be living in, I wonder.
If you position the new iPhones side by side with other bezel-less phones... due to its notch, you are able to immediately tell that you are looking at an iPhone and not some other random smartphone... all because of the so despised notch...
Once Apple finally manages to remove it, based on the past perspective we can assume that the pattern will repeat itself; other phone manufacturers will have already done so entirely. And then, everyone will be carrying around a squared - or rounded, smartphone that is only distinguishable if you look at the back of the device... which is mostly covered by the user's hands...
I believe that Apple perpetuated the iconic-design of the iPhone, and only chose to stop it because of the need to do so by the pressure being imposed against others with their alluring concept of a bezel-less device, rather than actually wishing to do so.
I am not sure how do You feel about this upcoming reality, but I feel highly uncomfortable. The traditional, iconic-design is, to my eyes, the most elegant, representative, and beautiful iPhone design that there is. It is a very unpopular opinion, however it is a fact that... that design tells us a story, while the ''bezel-less'' only tells us a need to compete, and catch up with a personality-less smartphone era.