. @Heliian - I think that they were promoting the idea that the viral videos got the most views, but "heating" artificially pumps up the view count to get it infront of more people - and there's no indication that it's actually sponsored. Also - TikTok staff regularly use the "heat" function to pump up their own tiktok videos and those of friends and relatives... making it look like there are millions of views already - right out of the gate...