AMP! Extreme with its carbon fibre looks and changing of LED lights depending on load is very amazing. I love Zotac and GTX 900 series too. As the GTX 980 is the most powerful single gpu on the planet and when it is combined with brands like Zotac and give a premium looks on the Card it becomes awesome. And it is power efficient too. And with the overclocking Chips which are in the back of the card lets us overclock the card more than a reference GTX 980. Overall Zotac GTX 980 AMP! Extreme is a damn cool card.