I like the fact that it's got a 1440 screen so I can mod a beast project cardboard box to fit it with a better display then DK 2 rift . But on a more serious level I'll be upgrading (att) from a gs4, and the idea of a bigger keyboard is a godsend, also my phone is so messed up I don't think they'll take it as a trade in for an upgrade here in a few months.