First post ever... My Answer: “ART + Function over Time.”
They Have the foundations for micro/Specialized—OS aka: WatchOS.
They Have iOS,OSX & the ability to emulate additional operating systems.
They have the ability to use shared attributes of wired & wireless Devices from&too the smallest watch, Phone, tablet all the way to the largest super computers.
The Apple needs the equivalent to the first Colorful iMac not fancy new speeds or hardware upgrades.