I think all manufacturers are pretty much same when it comes to software and customer support. And there is a room for improvement and competition. I will go with whatever manufacturer figures it out first and does it right. My rant is specifically about ROG brand since it is supposed to be user friendly and premium for the price people are paying. At current state of hardware issues in the industry I can't vouch for PC gaming being 'easy' and 'accessible'. Honestly thing that made PCMR really glorious are slowly fading away and it is sad.