It was launch and only one I could get my hands on (I had been using my computer for a few years without one and was struggling).
I know EK is a bit expensive but I like the aesthetic and from what I've seen, they're generally the most "trusted" water cooling brand.
As for the GPU, it doesn't get loud but I'm concerned about the clearance if I use the FLT80 res+pump combo. I could go with one of the pump+res+cpu block combos but I feel like if I'm going for watercooling, might as well do everything.