pricing looks better in the us than it actually is due to taxes coming onto it and the dollar being less valuable than the pound or euro. here a 6800 can be had for about 460 euros. which is inline with around 390 pounds. the 6800 is definitely worth it. although, you may want to check how 7700xts or 7800xts are priced. if you can find a 7800xt that fits within what you would like get that instead. you can always do an cpu upgrade later on. this also goes for when you would buy a 6800.