Onto the question if you should do early product review, I do have a split opinion.
Pros:
- Nicer view into the development process
- Newest and hottest tech and crazy ideas
Cons:
- Errors that may get fixed are in the mind of the consumers (associating the finished product with weaknesses it does not have anymore)
- Makes a full review harder?
- Disclosure of what has been looked at might get complicated (especially if there are consulting services being done under NDA)
Idea:
If a manufacturer wants feedback on prototype, this is a consulting service and should have a monetary reward. This is supposed to cover the costs for testing the prototype.
For that, the prototype video footage stays private, so that the manufacturer has time to fix stuff.
With the release of the final product, the prototype video can be included and at the same time, it can be pointed out, which issues have been fixed.
The target of this video would nicely point out, what hurdles were still to overcome, while the manufacturer is not at risk at attracting copycats or damaging its reputation.
On top, the viewers still have the correct opinion of the product and do not associate it with flaws it does not have.
This also gives full disclosure since it shows that LMG has been involved in the development of the product.
This would be amazing for things of big manufacturers like Dell etc.
If a small product from e.g. a start up is being showcased, it may be better to make it a "labs focused" video.
klein648 got a reaction from dogwitch in Send Me Your Prototypes
