If you have thick gpu and atx psu, i prefer 280x.
280x:
+ you got 2 ll120 fan with the controller (which is expensive)
+ you can cram double aio or even triple custom radiator and plenty of room with water cooling
+ you can fit threadripper matx board (x399m taichi) but the real advantage of matx board is 4 dimm slot (useful for people who need a lot of ram)
+ fit 3 slot thick gpu and still able to put 25mm fan on the bottom.
+ 2 x 3.5" hdd
+ can fit long atx psu
- no rear fan ( you can use 140mm top fan for better exhaust)
- Thicker but almost the same height and length as h200
- need feet extension for better intake (can 3d print it) and spacer at top glass for better exhaust.
- 150mm air cooler, which is your best air cooler would be something like h7 quad lumi. Dark rock TF would fit, but hot air from gpu will get direct into the cooler
h200
+ fit noctua d15
+ look nicer on itx board
- if you have 2.5 - 3 slot gpu, it won't fit
- poor airflow for gpu if you have atx psu. sfx psu can be pricey and louder
- stock only fit one 3.5" hdd, but i believe you can use hdd cage to fit 2 x 3.5"
If you have sfx psu and want best air cooling. Lian li TU 150 is a better choice. you still able to fit noctua d15 and have bottom intake fans for gpu.