Sources: https://youtube.googleblog.com/2018/06/vidcon-2018-helping-creators-earn-more.html
https://www.theverge.com/2018/6/21/17303956/youtube-channel-memberships-patreon-features-subscriptions-vidcon-2018
Youtube announced at vidcon today that it's rolling out channel subscriptions for $4.99 with potential options down the line to expand price tiers. This seems to directly compete with the current feature offerings of Floatplane, allowing for exclusive videos and content to a paying subscribers and also encroaches on Patreon. Youtube also expands on its feature list with tight integrations with new forms of monetization such as teespring and super chat for pre-recorded videos. The latter feature is called "Premieres" and is basically live community viewings of a normal youtube upload. Reminds me of the bob ross twitch streams. Im sure creators are excited about the subscription options and better integrations with merch sales, but I think the Premieres feature will be the most compelling from a pure experience and dynamic with the platform perspective. One of the few things radio (internet or otherwise) and tv still hold above a platforms like spotify and netflix is that you are sharing the experience with other people. That subtle sense of belonging to something bigger than yourself I think is very powerful and greatly responsible for the rise of Twitch. And even though community viewing has been available though livestreams on youtube before, I think it is a huge step to bring it to normal videos. It makes things an 'event' again, kind of like saturday morning cartoons, or late night tv. Theres an emotional connection there that I dont think is being effectively tapped into currently on any popular platform, at least in regards to non-live streams.
Relevant quotes: