So for starters you can see your latency jumps dramatically on hop 2. Most ISPs now a days do something called ICMP throttling which makes traceroutes like this, usually unreliable for testing your latency (lag) however with yours it is showing a pretty consistently high value so more than likely there is an issue.
I've never worked with your ISP before but they should have a customer support number or online chat feature you can use to open a trouble ticket with them and just give them the details of what you're experiencing, you'll also probably need your account number with them so try to find a bill either email or paper bill before calling. More than likely they'll run you through the basics of power cycling your modem and router and retesting through each step but if the issue continues past their initial steps they will escalate their ticket to their next tier tech to look into it further.
Worst case scenario they find out they have to schedule a technician to come out to your house and check the cabling outside your house which may make it take longer.