Monoprice seems to carry these now as well but under their own brand, so some company is building these and then allowing other groups to buy them and apply their own branding.
Construction looks the same as does the stand. (on the 27")
Both a 24" and 27" 1440p version, both with AHVA panels, 144hz and freesync. they seem to come with an AC Power Adapter instead of that convertor that goes on the end of the plug.
Would be interesting to see if the OSD menu is any different,
edit: my mistake seems the 27" monoprice is only listing it as a 60hz panel, but otherwise construction looks fairly identical.