To be honest, I really do notice some smoke kind of effect, but i tought that was maybe because I was to close to the monitor when using it. Also black levels seem kind of grayish if you know what i mean, that was my first clue. I know that a phone's camera is not interpretive of what human eye can actually see, but still, it looks to me like there is too much of a glow, and i really don't expect to see that from a va display, esspecially when i look at how it is supposed to be online (pcmonitors.com). I'm not doing this to compare my unit to theirs, I'm just worried that i got a bad one, and I really need help in trying to figure out whether or not I should return it, since it is a brand new monitor. Also I adjusted brightness level to 68 aswell and some other parameters in OSD, becouse according to pcmonitors.com those are optimal settings for color and picture quality. Also I was able to change some settings on my phone camera to where the screen seemed perfect, but I probably overdone it with the settings. Anyway, if you, or enyone else, could suggest what to do based on what I wrote, I would be very very thankfull. I know it's hard to tell, but maybe you could tell me what would you do in a similiar situation.