I had thought about this as well, however I'm not sure this is the route I'd want to take. More halo fans would definitely look pretty cool, but functionally I'm not sure it would make sense. Intake = sucking hot air from PSU shroud in to case, exhaust = sucking the cool air at the bottom of the case out. This is why I'm leaning more towards something purely aesthetic.
I like the idea of more figurines, however I can't really find anything else that would match my theme. I'm struggling to come up with a unique idea outside of more collectibles. My current theme is red, with plenty of red lighting coming from LED strips and fans. I'm going with Hellraiser/Pinhead in this build, with a 6" Pinhead doll. I'm thinking maybe just a bunch of nails on the left to fill in the space.