MilkyWhite

Not really a repost if it's in a different thread. Plus the OP is actually far more detailed and substantive than just a link which is all what's in the other post.

Where is the other tost ?

It's definitely not a question about product competitiveness. The reviews are out and there are plenty of them. When AMD had a product that was as fast or faster than Nvidia they did not gain any market share. The R9 290 sold for $100 less than the 780 and it now handily beats the 780 in the majority of games and it has more video memory. Even when the competitiveness is there AMD clearly struggles to gain any market share. It's an image problem not a product problem. The products are competitive and the press acknowledges that. Look at Tom's Hardware best graphics cards for the money list, they have the R9 380 and the R9 390 in there, but they're still being outsolled by the 960 and 970. http://www.tomshardware.com/reviews/gaming-graphics-card-review,3107.html

They would and they are because of the consoles. But that has very little to do with helping them sell product.

This isn't news, it's a discussion. Have you read the post in its entirety ?

AMD's discrete GPU market share is now less than its CPU/APU market share. Which is a frightening prospect, considering that Intel is a massively larger and more powerful competitor than Nvidia. As of Q2 2015 AMD has reached its lowest discrete graphics market share ever since the inception of the Radeon brand. The company lost half its discrete GPU market share, down from apporx 36% in 2014- 38% in Q2 2014 - to just 18% this past quarter. source : Jon Peddie Research http://jonpeddie.com/press-releases/details/add-in-board-market-decreased-in-q215 The abundantly obvious reason for this massive market share loss is AMD's decision not to introduce a new generation of GPUs to compete with Nvidia's Maxwell based 900 series. Rebranding old GPUs - even fairly competitive ones - is clearly a failed strategy in the GPU market. The perceived value of such products by the consumer- despite the competitiveness of the product - is clearly lacking. And with Fiji based products being economically constrained to the high-end $550+ segment they will not contribute to any meaningful market share gains even if they were outselling their competing Nvidia GPUs, which they are not. If we look at the discrete GPU market share graph above we can see that even with the release of AMD's highly successful and extremely competitive Hawaii based R9 290 series products in Q3 2013 the company failed to gain any market share. Being the smaller player makes it much more difficult to gain any meaningful market share and simply having a competitive product is not enough. So you can only imagine what would happen this year with products that are even less competitive than what AMD had in 2013 and 2014. A 20% market share for Nvidia represents just 1/4 of the company's discrete GPU revenue, but for AMD it's 1/2 of their GPU revenue so it's a much more severe blow. Each percent AMD loses of market share is much more detrimental to the company than it is to Nvidia. Lisa Su was directly over-seeing the graphics and computing segment, and only appointed a general manager from intel last quarter after letting John Byrne go last year. In my view Lisa Su was directly responsible for this historically catastrophic performance int he GPU segment for the company. As gamers, hardware enthusiasts it's against our best interests to allow a pivotal company, an innovative company, such as AMD be run into the ground. We need to intervene, AMD management has failed and it's time for them to realize that and listen to what we have to say, even hire some of the folks here who undoubtedly will do a better job than what AMD management has done so far. I think it's time they gave someone like Linus and Wendell from Tek Syndicate a call and offer them consulting jobs.

The words "nvidia" and "trust" don't belong in the same sentence. Not after gameworks and the 970 memory bug. Also read the friggin article before grabbing each other's throats. http://wccftech.com/amd-r9-290x-fast-titan-dx12-enabled-3dmark-33-faster-gtx-980/#ixzz3VYWpFX8j

The internet was abuzz with news of AMD's latest cryptic Mantle announcement. This led many to believe that AMD was actually killing off the revolutionary API. But Mantle's far from dead, in fact it forms the base of the new industry standard Vulkan API. AMD stated : Full Article

Source Both technologies will supposedly make an appearance at GDC. What do you think of this ? I personally don't like segregation but before I pass judgement I'll have to see what they're working on exactly.

It isn't, and that's my point. http://www.anandtech.com/show/8935/geforce-gtx-970-correcting-the-specs-exploring-memory-allocation/4

What do you mean insinuate ? it's just the reality mr moose. The memory issue isn't reflected in FPS in benchmarks but in stutters in frame consistency. Something which is detectable through Nvidia's own FCAT. Something which only came to light when this memory issue was brought into question. I can't believe I'm attacked because I'm asking for a 4GB card as advertised. Nvidia misrepresented their product, I may not buy from them again, I may take my card back, but don't try to insinuate that this is a non-issue or that AMD does this to the same extent as Nvidia.

You're delusional if you think I'd indulge you in your fantasy or that I even care what you think.

It's not even about that. Let me put it this way. You give me the choice of buying two oranges, one is slightly larger than the other. I opt to buy the smaller one because it fits my needs only to realize that it's not even an orange, it's a bitter grapefruit. Of course my GTX 970 isn't worthless, I never implied it is. Not for 1080p or 1440p at least. But for 4K it is utterly worthless now. I had bought the card in anticipation of a 4K G-Sync monitor upgrade this year along with another 970 to power it. But now Nvidia slaps me in the face and tells me my card is worthless for the purpose I had originally bought it for. I'm sorry but if this isn't infuriating enough, the mere aspect of deception is enough for me to call it quits with this rotten arrangement. UPDATE : And despite what Faa my lead you to believe I do in fact HAVE an MSI Gaming GTX 970, not that I care what an inconsiderate flame-baiter thinks.

What an utterly humiliating prospect for people to defend the ones who deceived them. I'm certainly considering a GTX 970 refund, thankfully this came just in time for me to pick up an R9 380X from the red team.

I don't disagree but I still think APUs are the best solutions for mobility. Especially once AMD starts packaging them with 3D stacked HBM we're looking at APUs that can easily compete with discrete graphics cards.