UPDATE!
Thanks to the input from here and from the discord the problem appears to be fixed for now. For the record, I changed the settings in asus UEFI for fast boot, and in windows power settings fast start up and disabled them both. Now the system seems to start up as normal. And either way, the start up is much faster without rebooting over and over before getting to log in.
I'm attaching a video showing the new start up.